Theory Of Chinese Modern Posters Painting Techniques Research

Paper based on the study of Chinese modern posters,side of Shanghai Advertising calendar posters,for example.Side of Shanghai Advertising calendar posters as the research object,on the origin,development,characteristics of Shanghai Advertising calendar posters and painting techniques are discussed in comprehensive and thorough combing inductive,purpose is to through the overall characteristics of Shanghai brand poster posters and historical and cultural background of the research analysis,the side of Shanghai Advertising calendar posters under the big background of the modern Shanghai urban culture,analyzes the side of Shanghai Advertising calendar posters and the traditional Chinese painting,folk New Year pictures,and western watercolor art inheritance relationships,more clearly grasp the origin of this unique art form of Shanghai Advertising calendar posters.Secondly combined with a large number of Chinese modern advertising works the painting techniques of modern advertising was described in detail,combined with the instance through the analysis of the work style of modern posters,contrast,try to follows a more detailed understanding of the modern Chinese painting techniques.Finally,explore China's modern advertising impact on today's modern design and value,probes into the practical significance and summary,fully affirmed the painting techniques of modern advertising in China the value and significance of the research,put forward about the research of modern Chinese modern advertising design and in the cultural exchange and transmission of the profound influence and important role.China's modern advertising in addition to the historical data and the collection value,he can match well of Chinese and western,is fit,rooted in the soil,reflecting the manners and customs,practical and appreciate the unique combination of style,to today's all kinds of modern design,there is still considerable.