The Application Of Hongwei's Brand Visual Design Concept In The Design Of "Bailure Bay"

Hong wei is one of the designers in China who has been prominent in the design industry in recent years,and has developed a unique personal style in the visual design of the brand.Throughout HongWei brand vision design,can feel he is an obsession with the traditional elements of designers,especially in the aspect of the application of Chinese characters have their own unique insights.He was in the creative design through artistic design,searching for associations in Chinese characters and graphics,seeking common form shape and shape,and forming a unique visual vocabulary.In terms of design creativity,it displays the perception of ordinary life,returns to the Chinese design context,and makes use of the painting design form with abundant interest,so that the design reflects the rich heritage of Chinese traditional culture,which not only reflects the strong identification,but also has the unique flavor of Oriental culture,so that people can enjoy endless aftertaste.His works are summarised to be random,intended to be molten,pure,pure and fresh,full of Oriental human spirit.Based on the research of HongWei design creation as the starting point,combining HongWei growth,design history,etc.,the characteristics of the analysis of the design work,and explore HongWei brand vision design,the traditional elements and the expression of Oriental connotation,summed up his design concept.Finally,the brand "bailuwan" was chosen for practice.Hong wei's design concept was applied to the visual design of the brand "bailuwan" to create an atmosphere of tranquility,elegance and integration with traditional Chinese culture.