Research On Cultural Industrial Competitiveness Of Chong Qing

Since The 16th National Congress of the Communist Party of China, Under the strong impetus of the national cultural industries and cultural policy, and the reform of cultural system, our country's cultural industry start from exploration, initial stage of cultivation, and entered into a new period of rapid development. As an emerging industry patterns, cultural industry is an important part of the modern economy, with the characteristics of knowledge-intensive, high value-added, high technology, low cost, pollution-free, repeatable development and so on. Cultural industries not only have unique advantages in the superior structure, expanding consumption, increase employment, promote the cross and so on, but also play a great role in the regional economic growth and industrial restructuring. It is should be noted that many provinces and the cultural industry has become a strategic pillar industry, with the support of the economy and driving force.Under this situation, the development of cultural industry in Chongqing is facing unprecedented rare opportunity and pressing challenges. The enhancement of the cultural industry competitiveness in Chongqing is not only a "structural adjustment, improve living" major initiatives, but also the method to shorten the gap between the urban and rural economy, culture, consumption. Therefore, to enhance the competitiveness of the cultural industry of Chongqing has become the commission of the Chongqing cultural "soft power".This work is divided into four parts. First, the theoretical overview of cultural industry competitiveness and the related evaluation suggest the theoretical basis and model for the competitiveness index of the cultural industry; and also clearly define the connotation and extension, as well as the relevant characteristics of cultural industries. Secondly, in the complete theoretical overview of the cultural industry competitive, well-defined connotation and extension, we discuss the status and problems of the cultural industries in Chongqing. On this basis, we select a index of indicators and analysis of indicators to build the country's 31 provincial cultural industry competitiveness evaluation index system, and show the potential of competitiveness and industry development perspective from two ways.Third, combination the important impact factors derived from the evaluation model on the cultural industry and problems of the cultural industries in Chongqing, we give the policy recommendations to enhance the cultural industry competitiveness.