A Probe Into The Breakthrough And Future Development Trend Of Self-production Of Network Drama

With the popularity of the Internet and the popularity of the media,the mode of video transmission has changed from single screen to multi-screen.At the same time,the network tariff is reduced,the speed of the network increases,the function of the mobile viewing device is improved continuously,more and more audience can watch the video anytime,anywhere through the mobile device such as the mobile phone.In this trend,network self-production came into being.Although the network self-production started relatively late,its development situation is very swift and violent.From the initial prank to the imitation and reference after that,only 10 years ago,it has established a firm foothold in the major video websites.And become the major video sites competing for the development of gold point.According to the differences of participating producers,the author divides the network self-production into three categories: video website content producer,video website independent completion,video site advertisers.Compared with the traditional film and television works,the self-production of the network started late,but according to the request of the audience,the creators of the self-production of the network have made many breakthroughs in improving the visibility,influence and dissemination of the self-production of the network.So that the network of self-production of rapid development.Such as script writing,narrative is fragmented,the content of the pursuit of timeliness,attention to interaction with the audience.In the film production link,shortens the production cycle breakthrough,the artistic esthetics pays more attention to the detail consummation.In the choice of actors,adhere to nature,go all-star,pay more attention to excavating their own characteristics.In the process of communication,strive to achieve the whole network multi-platform communication,expand influence.In the course of the development of network self-production,due to the characteristics of network openness and entry threshold,the network self-production market presents the present situation of mud and sand,and many works present problems such as vulgarization,homogeneity,single communication platform,and so on.Combined with my own experience of creating graduate works,I really realized that self-production on the network can rely on big data analysis to accurately locate the works and seize the potential IPs.In the selection of the content of the works,we should create positive energy and high quality.Innovative,younger and four-in-one high-quality content to achieve individualization and differentiation;strengthen the communication with television,pay more attention to the "going out" strategy,so that high-quality network self-production began to feed television screen,Only in this way can the network self-production in the rapidly changing network environment to obtain a long-term benign development.