Research On New Media Communication Of Ethnic Traditional Craft Culture

In the long river of history,the people of all ethnic groups in China have created rich,colorful and brilliant ethnic traditional crafts through their diligence and wisdom.They are an important part of China’s ethnic culture and a typical form of ethnic spirit.The key to the continuation of their vitality lies in inheritance and development.However,with the development of the times and the successive aging of inheritors,the ethnic traditional crafts,which are mainly carried by people and passed on from generation to generation in the way of "oral and heart to heart",have become lack of successors.At the same time,due to the development of social civilization and the progress of science and technology,the media has also been upgraded and updated,and the communication field of ethnic traditional crafts has also undergone earth shaking changes.In the traditional media communication environment,although the ethnic traditional craft has broken through certain time and space constraints,its communication channels and information sources have always been monopolized by the traditional media,and its one-way communication mode does not correspond to the "people-oriented" interactive communication needs of the ethnic traditional craft,which restricts the further growth of the ethnic traditional craft communication activities.Based on the invention and development of new media,the ethnic traditional craft new media communication activities also appear and grow day by day,and gradually get rid of the constraints of the traditional communication mode,resulting in new social values and economic benefits.Of course,at the same time,they are also facing many problems that have not been encountered before.Due to the wide variety of ethnic traditional crafts in our country and the thousands of gestures,it is difficult for this research to be involved one by one.Therefore,in order to clarify the related issues of the new media communication activities of ethnic traditional craftsmanship,and considering the feasibility and depth of the research,it is necessary to seek truth from facts.Find a representative craft project as a "sample" to explore.Through careful comparison and selection,this research decided to take the representative ethnic "intangible cultural heritage" project Xi Lan Ka Pu and its new media communication activities as a typical case,and use the method of "dissecting a sparrow" to analyze the common problems.At the same time,guided by "dialectical materialism and historical materialism" and "Marxist art theory",it is supported by rich field and virtual field investigation practices,with the help of archival documents,internal materials,news reports,oral histories,interview records,etc.Materials,starting from the "Communication Field Theory" and "Cultural Capital Theory" in ethnology and sociology,the "5W Model Theory" and "Shannon-Weaver Communication Model Theory" in communication studies,sort out Xi Lan Ka Pu.Conceptual features,historical context and constituent elements of popular new media communication;explained and analyzed the connotation,form,type and characteristics of the new media communication mode of Xi Lan Ka Pu,and drew the structural model of the new media communication mode of Xi Lan Ka Pu;Finally,it summarizes the current practical dilemma of Xi Lan Ka Pu’s new media communication,and puts forward some breakthrough paths in a targeted manner.In order to promote the better development of the new media communication activities of Xi Lan Ka Pu through the research of the above content.At the same time,in addition to a detailed empirical research,this study has also made some reflection on the theoretical research and exploration,for example,from bourdieu "medium" or "media field"(media field),the concept of performance from the "spread" or "communication field"(communication field),the concept of the two relations also were briefly reviewed,and new media communication field of traditional craft culture itself and its "capital" in the "power" and "habitus" operations and features are analyzed;"Shannon-Weaver Communication Model" spread "noise" concept is introduced in study,and according to the different nature,can be divided into noise "vicious" and "benign" noise,and pointed out that the distinction between;And,on the bourdieu’s theory of generalized capital,puts forward and discusses the "information",as a kind of capital form of "economics",namely "information capital"(information capital)or "digital capital"(digital capital)and the concept of may,with the "information divide"(information divide)or the "digital divide"(digital divide)and the "new media empowerment" theory and concept of contact and thinking.Through research,it can be found that: First,in the context of the unprecedented prosperity of new media communication,the protection,inheritance and development of ethnic traditional crafts are inseparable from new media communication activities,and the same is true of Xi Lan Ka Pu as a typical representative.New media communication activities are one of the important means to protect and inherit ethnic cultural content such as traditional ethnic craftsmanship.New media is of great significance to the inheritance and dissemination of traditional ethnic craftsmanship.Ethnic traditional crafts should conform to the development and needs of the times,actively adapt to the current new media communication environment,make full use of advanced media technology,and effectively spread the ethnic traditional crafts such as Xi Lan Ka Pu.Second,in the communication field shaped by new media,the components of Xi Lan Ka Pu’s new media communication,including communication subject,communication content,communication channel,communication effect,etc.,have undergone major changes,and have presented new own characteristics and mutual relationship.Moreover,these changes,characteristics and relationships directly affect the formation and operation of the new Xi Lan Ka Pu new media communication model.Only by fully understanding and grasping the changes,characteristics and relationships of these communication elements,and accurately understanding and framing the connotation,form,type and characteristics of this new communication mode,can we carry out Xi Lan Ka Pu new media communication activities more scientifically and efficiently.Third,to promote the Xi Lan Ka Pu the healthy development of the new media also need detailed unscrambles Xi Lan Ka Pu new media communication currently face the reality of the situation,so as to find the targeted and forward-looking breakthrough path.Through the summary and induction,the difficulties in general can be divided into two aspects: "external dilemma",namely "Xi Lan Ka Pu new media,the plight of the external environment",and "internal dilemma",namely "Xi Lan Ka Pu new media,the plight of internal elements".Among them,the dilemma of "external" mainly includes "transmission noise interference" and "transmission field change","internal dilemma" also contains some corresponding specific content,this study is on the detail and in-depth analysis.At the same time,after the characterization of these difficulties and reason,combining theory with practice,seeking truth from facts to put forward some corresponding "curing" break through the path.In a word,it is hoped that through the case study of Xi Lan Ka Pu and its dissemination activities,it is hoped to find and summarize the laws and methods of new media dissemination of ethnic traditional crafts culture in a more general and systematic way,so as to effectively solve the problems faced in the inheritance and dissemination of ethnic traditional crafts.At the same time,it provides some new thinking,strategy and suggestions for the theoretical research and practical activities of the new media communication of traditional ethnic craft culture in my country;finally,I hope that through this research and inspection,more people will pay attention and participate in it To the traditional crafts of Xi Lan Ka Pu and other ethnic groups,as well as the new media communication activities of the entire ethnic culture and "intangible cultural heritage",let this far-reaching cultural cause flourish and develop.