Calligraphy Consumption Activities Of Yangzhou In The Middle Of The Qing Dynasty

In this paper,it starts from the two aspects of producers and consumers of calligraphy consumption,analyzes of the development of the middle of the Qing Dynasty Yangzhou calligraphy consumption activities,and through the study of contemporary calligraphy calligraphy consumption activities before consumption activities to provide inspiration and reference.Using the research Angle of interdisciplinary research,the paper mainly adopts the research method combining historical theory with economics and social psychology.The author puts forward his own views and views on the calligraphy consumption activities of Yangzhou in the middle of the Qing Dynasty.The article is divided into four chapters.The first chapter describes the historical development of calligraphy consumption,and explains the origin and historical changes of calligraphy consumption.The development of Chinese calligraphy consumption goes back to ancient times.It began to take shape from the Wei,Jin,Southern and Northern dynasties,and gradually became complete in the Sui and Tang dynasties.During the Song dynasty,even calligraphy works were exported to Southeast Asia.Calligraphy consumption with the change of social values,calligraphy works have begun to show signs of commercialization.After the middle of the Qing Dynasty,the good development of calligraphy consumption also attracted more book painters to make a living by performing arts.The second chapter describes the social and political background,socio-economic and social and cultural background of Yangzhou in the middle of the Qing Dynasty.The reasons for the development of the calligraphy consumption activities in the middle of the Qing Dynasty were explained.The third chapters,respectively from the middle of the Qing Dynasty yangzhou calligraphy consumption both producers and consumers to explore the structure and mode of consumption,tells the story of the predominant Huizhou merchants for artists this art producers sponsorship of this special phenomenon.Combined with the situation,the author further discusses the income and economic situation of the artist in the consumption activities,and the psychological motive of calligraphy consumption.The fourth chapter is divided into two parts.The former part of chapter 4 discusses the influence of the active development of calligraphy consumption in the middle of the Qing Dynasty.First of all,the change of the artist's concept has broken the idea that the artist does not regard the work as a commodity and is ashamed to carry out consumption activities.Even there appear that Banqiao Zheng charge for his handwriting works through advertise behavior Then we talked about the active development of calligraphy consumption activities and also the phenomenon of ghostwriting and counterfeiting.The latter part of chapter 4 discusses the inspiration of contemporary calligraphy consumption activities through the analysis of the Chinese calligraphy consumption activities in the middle of the Qing Dynasty.Including the division of labor in clear calligraphy consumption activities and the improvement of China's art sponsorship mechanism.