Hui Rentang'shuangshan Gongjju Brand Image System Design And Application

Ancient Huizhou has a long history and beautiful mountains and rivers.Anhui Huangshan has bred many famous teas in this unique natural environment-Huangshan Gongju.Through studying the Xin'an school of Huizhou,the Huizhou architecture and the traditional culture of brick carving,and the history and culture of Huangshan Gongju,it is applied to the brand to increase the brand's cultural heritage.Not only can it promote traditional culture,it can also promote the development of local economy.After theoretical research on the brand image,Huangshan Gongju was branded as a core competitor,creating more value.This article mainly studies the design and application of the brand image system of the "Hui Ren Tang" Huangshan Gongju brand.The purpose of the research is to break the unsystematic brand image of the Huangshan Gongju brand on the market,the products are scattered,the product appearance is single,and the local characteristic culture,The brand image positioning,systematic design,product packaging and other aspects,the existing Huangshan Gongju brand "Hui Ren Tang" design put forward improvement,emphasizing excellent brand image design thinking and concept of Huangshan Gongju protection and inheritance To the crucial role.Based on the study of Huizhou traditional culture,the exploration of ethnic culture and the understanding of the culture of the times,this article rationally applies the traditional elements to the brand image system design of Huangshan Gongju of Hui Ren Tang with a brand new look.The use of hand-drawn styles to express parts of visual elements,narrowing the relationship with consumers,and embodying the simplicity of the product.It is hoped that the study of this topic will not only awaken people to establish brand awareness,but also find more development paths for the application of traditional culture in modern design,so that traditional culture can be presented to the public in a new way and be fully inherited.protection.Integrating brands and cultures has important practical significance and far-reaching influence on us.