Research On Cultural And Creative Development Of Zhuxian Town Woodblock New Year Pictures Based On Intangible Cultural Heritage

The rise of "national tide" and the country’s support for excellent traditional culture make people turn their eyes to intangible cultural heritage culture and carry out cultural and creative design.How to carry forward the excellent traditional Chinese culture,develop in innovation and transform in creation has become a consensus.Zhuxian Town woodblock New Year pictures is the epitome of folk culture for one thousand years in China,as one of Chinese traditional wood New Year pictures,with the most long history,has the rich cultural background and aesthetic value,its unique visual image of artist woodcut New Year’s paintings vermilion immortals township is long continuous accumulation of art form,humanistic characteristics,of which there are many places worth us to learn.However,in recent years,the development of Zhuxian Town woodblock New Year pictures has fallen into a dilemma.Zhuxian Town woodblock New Year pictures,which maintain the characteristics of traditional culture,cannot be accepted by contemporary consumers.The impact of industrial rivals makes its market further shrink.In order to make the intangible cultural heritage Of Zhuxian Town woodblock New Year pictures out of the dilemma,the author combines the increasingly prosperous cultural and creative industry with Zhuxian Town woodblock New Year pictures,integrates them into modern consumer demand,and creates the cultural and creative design of Zhuxian Town woodblock New Year pictures that meet the current aesthetic needs,injecting new vitality into Zhuxian Town woodblock New Year pictures.This topic takes the intangible cultural heritage of Zhuxian Town woodblock New Year pictures cultural creative product development as the research content;This paper analyzes the cultural research of Zhuxian Town woodblock New Year pictures,the design methods of modern cultural creative products and their application in product implementation,so as to realize the integration and application of cultural and creative design of Zhuxian Town woodblock New Year pictures.This paper tries to take Zhuxian Town woodblock New Year pictures as an example to summarize and study their artistic language in themes,shapes,colors,structures and other aspects.Using isomorphism,reorganization,simplification,exaggeration,symbolism and other design methods to create.In order to make it in line with contemporary aesthetic needs,through questionnaire survey,refining the current consumer demand,re-determine the creation theme,and on the basis of the original color to expand and supplement the current popular color,to create a new visual effect.Combining visual patterns containing excellent traditional culture with contemporary aesthetics,the Zhuxian Town New Year wood-block prints are revitalized,and the carrier matching their cultural connotation is selected according to the Zhuxian Town woodblock New Year pictures created.To enhance the cultural and aesthetic value of modern cultural and creative products,and explore innovative ways of cultural and creative product design as the communication mode of intangible cultural heritage.And hope to take this as an example to explore the possibility of the development of intangible cultural heritage in the contemporary.