The Research On The Narration Characteristics Of Micro-documentary Program THE GREAT SHOKUNIN

With the attention and support from our country in recent years,the quantity and quality of domestic documentaries are greatly enhanced,and more and more popular,such as A Bite of China,Masters in the Forbidden City and Life Matters.Besides,development of new media has spawned a new type of documentary,micro documentary,which cater to the current fragmented reading habits.What's more,a strategy called "Artisan Spirit" was proposed by government.As a result,The Great Shokunin,a craftsman-themed micro documentary column produced by Hunan ZHI LIAO QING NIAN Co.Ltd.and Youku Video was broadcasted in Youku video of the whole network independent broadcast in June 2016.At the column position,The Great Shokunin chose the vertical field of"Three-High Crowd" audience positioning,which refers to High education,high income and high social status,and extended to youth groups.Focusing on people and small craft,The Great Shokunin has taken the micro narrative content positioning,which is differ from grand narrative.At the mention of positioning of communication effect,The Great Shokunin played an important role on reports and cognition,entertainment and aesthetic,and the social responsibility on cultural heritage ultimately.Since this column launched,The Great Shokunin has been gaining remarkable ratings,good reputations,many major mainstream media's praise,and won awards from well-known domestic or international Documentary Festival.Generally speaking,the success of this column is attributed to accorded with government's strategy,improved social atmosphere,avoided homogeneous competition and catered to the documentary content development trend.Talking about the narrative features,Firstly,The Great Shokunin selected abundant and profound narrative content,including tenacious artisan spirit,the conception of harmony,nostalgic emotion,compatible family concept and national pride rooted in the mind.Secondly,the combination of informal essay structure and plate-type parallel structure not only weakened the plot contradiction and restored the life style,but also condensed the narrative duration and condensed the narrative theme.Apart from these,all kinds of deep structure covered under the structure frame became a fundamental guarantee of the logic of the narrative process,and leaded the story development.Furthermore,the narrative skill also due to the success of The Great Shokunin,which mainly includes the aesthetical and fashion audio-visual language,flexible narrative perspective,alternating narrative space-time and concise narrative rhythm.