The Research On The Interactive Relationship Between Cultural Changes And Tourism Economy In Nuodeng Ethnic Village

The 19 th CPC National Congress proposed to integrate tourism into the overall economic and social development and accelerate the structural reform of tourism supply side.The Belt and Road brings a new opportunity for ethnic minority areas in China.Tourism development is a special way for the ethnic villages to move towards modernization.Its particularity reflects in the cultural characteristics of tourism.Tourism supply-side reform must start with the supply of tourism products from the ethnic culture,insisting on both cultural protection and orderly development.However,in the tourism activities in minority areas,the contradiction between the inheritance and protection of minority traditional cultures and the economic benefits of tourism industry is widespread.Cultural change is inevitable in social movement and there is no development without change.With the increasing craze of tourism development,ethnic villages are fully open to the society.The influx of off-site groups and the collision of different cultures have resulted in the change of traditional architecture and living environment,the transformation of traditional livelihood modes,the evolution of festivals and customs,the revival of ethnic languages,etc.In this process,the relationship between culture and tourism is interactive.The new culture enriches the content of tourism and promotes the tourism economy.However,some elements of ethnic traditional culture have been eroded,digested or reconstructed when economic benefits are generated locally.The contents are both benign and negative.In addition,the loss of the connotation caused by social internal adaptability is not good for the protection and utilization of the ethnic traditional culture.Ethnic tourism not only develops economy but also protects culture.How to guide the sustainable development of tourism economy and promote the benign change of ethnic culture is the original intention of this thesis.Based on the ethnological and sociological perspectives and the classification of ethnology and culture,this thesis takes the Bai ethnic village,Nuodeng,as the casestudy on the four aspects of material,behavior,system and spirit.With the data statistics and management by SPSS24.0,descriptive analysis,correlation analysis and regression analysis were used to grasp the interactive mechanism.Guided by cultivation theory and cultural reproduction theory,this thesis uses the participatory observation and non-structural interview.The author puts forward to the guiding change of Bai traditional culture and the strategy of sustainable development of the tourism economy and hopes to construct the interactive coordination mechanism between the cultural changes and tourism economy.The thesis is divided into six parts.The first chapter concludes the origin,the significance and the review of relevant domestic and abroad research.Point out the research methods,research ideas,and the innovation.The second chapter defines the basic concepts of this article and introduces the theoretical basis of the essay writing.The third chapter gives an overview of Nuodeng ethnic village and the basic status of ethnic tourism economy,including geographical location,history and cultural changes of Bai from the aspects of material,system,behavior and spirit.The fourth chapter introduces the interaction mechanism.Based on a questionnaire,the thesis analyzes the correlation between cultural change and tourism economy in detail,how the cultural changes interact with the tourism economy.The fifth chapter puts forward to the mechanism of interaction and coordination.Specifically explains the coordination objectives,the main stakeholder,the principle,and the coordination strategy.The sixth chapter is conclusion and prospect.Make diversified perspectives of village protection and make a prospect of the unfinished research in this thesis.