The Road To Media Integration Of Majie Book Fair

The Majie Book Fair of Baofeng County,Pingdingshan City,Henan Province is one of the two great book clubs in northern China,which is a rapper festival for Chinese Folk Quyi-art artists.The Majie Book Fair,which originated in the song and yuan dynasties,was quite spectacular in ancient times.After hundreds of years of continuous development,there are still a lot of people and entertainers.It plays an important role in folk music industry and has far-reaching influence on the development and inheritance of folk art.And the Majie Book Fair have such a broad masses foundation,with its unique and distinct characteristics of the people.It has accumulated a broad mass base with its unique forms of civil organizations and rich cultural connotations.Its influence has even reached overseas.However,in recent years,with the rapid growth of new media such as the Internet has caused the inevitable challenge to the development of the Majie Book Society.The huge impact has made the Majie Book Fair face the danger of being difficult to organize.The survival and development of the traditional folk art form of Majie is inevitably challenged.There are many problems in the Majie Book Fair,and it is in danger of being difficult to hold.Majie Book Fair,a folk art form,can not adapt to the current environment of media integration.Only by actively exploring new ways of propagation can it continue to develop and pass on traditional folk art and culture.The paper takes the Majie Book Fair as the research object,and conducts an in-depth analysis of the relationship between the Majie Book Fair and the new media communication.Specifically analyzing the predicament faced by the Majie Book Fair in the context of financial media.Through investigations and analysis,the paper obtained the methods and strategies for the development,dissemination,and inheritance of the Majie Book Fair in the new media era.The paper is divided into five parts.The first part describes the historical origin,development scale,influence and typical characteristics of the Majie Book Fair.The second part elaborates in detail the current situation of the Majie Book Fair,the status of the dissemination content,the current status of the audience,the form of communication organization and the dissemination effect.The data involved is basically from field investigations,which laid theoretical foundation for the breakthrough of the book fair.The third part focuses on analyzing the problems of traditional folk art forms including the Majie Book Fair in the context of media integration.The problems includes the ageing of the communicators,faults,outdated rap,lack of innovation,a single traditional communication platform,weak interaction with the audience,poor performance and other issues.The fourth part is the core part of this paper.It mainly puts forward feasible practical plans on how to break the current predicament in the Majie Book Fair from three aspects: the cultivation of the inheritors,the innovation of the subject and content,and the optimization of the dissemination channels.If the Majie Book Fair wants to find a breakthrough to continue its glorious past,the government,society and folk artists must work together.Combining the present environment of the media integration,the sustainable development of the Majie Book Fair must be aware of the fundamental issues.On the basis of maintaining the original ecological and folk characteristics,Majie Book Fair should integrate modern spiritual culture and multi-cooperation,find ways to lead in “fresh blood”,cultivate new generation folk quyi artists,establish a new creative team,combine new characteristics of the era to innovate rap content and performance forms,and disseminate more new quality songs,make full use of the advantages of the Internet to build a three-dimensional communication platform to develop and pass on folk art culture.Only in these ways,can Majie Book Fair optimize its dissemination effect and enhance its influence.This paper can also provide some references for the protection and inheritance of folk music and intangible cultural heritage by using these theoretical and practical methods.