The Power Of Movement

In the age of digital information,the development of information technology has spawned a new form of poster——digital poster.Under the background of industry change,this project takes the digital poster itself and its inner dynamic tension as the research object,and makes a comprehensive analysis of the information transmission ability of digital posters.This paper argues that,first,because the digital poster from multimedia technology diversification of means of dynamic performance,which makes its compared to print posters,static has more efficient information communication ability.Second,the digital media technology has changed the form of digital poster,also makes the digital poster with the inner dynamic tension and the unique artistic aesthetic,and more infectious,it makes the information digital poster is easier to be accepted by the audience.In the design practice,designers can construct a digital poster with dynamic tension by constructing a binary opposition composition structure.Finally,this paper believes that digital media technology can be used to display digital posters in sound,time and space.Voice,time,and the addition of space elements endow digital posters with messages of tension.With sound effect and movement,the digital posters with changes have the ability to diversify and stimulate the audience’s senses,thus it brings better information communication effect.To sum up,from the external,digital media information technology to make a poster for the new form of performance,in voice,time,and space angles of sensory stimulation to the audience;In addition,multimedia information technology means that digital posters have a strong internal dynamic tension and can better convey the information they carry to the audience.Therefore,digital posters have high efficiency and accurate information communication ability.