Design And Promotion Of Changsha Kiln Pottery Art Product Based On Augmented Reality Technology

We are in an information era.Because mobile APP and the Internet are convenient,instant,and interactive,it has become a popular mainstream media of this era.Traditional culture also needs to use the nevw technology of the era to disseminate and protect people's needs.The diversification and the needs of the ceramic industry change,designed a mobile application "QuTao"The Changsha Kiln,also known as the "Tong Guan Kiln,"is the birthplace of underglaze color decoration and has an important position in the history of Chinese ceramics.After field investigation,the author found that the Changsha Kiln Workshop implemented an exclusive operation and did not form a complete industrial chain in the process.It also broadened the sales channels for the products.The local craftsmen tried to advertise their products online,but only limited to the website.Publicity,the form is not new enough,the content is boring,the implementation of online promotion is not in place,together with the niche group that love ceramic products,ceramic products have not been well spread.Based on the current situation of Changsha Kiln,try to design an APP(application,applieation abbreviation)that focuses on shopping,supplemented by Augmented Reality(AR)technology and the "QuTao" APP platform.The information dimension of pottery products is enriched to increase user participation."QuTao" APP integrates three major modules,nanely:Home module,which mainly presents a series of knowledge about Changsha kiln background,crafts,etc.At the same time,users can purchase behavior by browsing local craftsman's products;AR module,to the user more A comprehensive and multidimensional display of pottery products brings convenience to users' shopping.The personal message module,as an auxiliary module of App,can view user history orders,collections,and sharing.The application of augmented reality technology to people's purchase of pottery products is a brand-new experience.It not only brings users guidance and convenience in the purchase process,but also promotes and publicizes Changsha kiln craftsmen and their products.In addition,it also plays a role in the spread of traditional pottery culture and has strong practical significance.