The Application Of Jinnan Culture In Local Specialty Packaging Design

Shanxi Jinnan,with a long history and profound culture,is an importance relic of the evolution of Huaxia civilization,with its distinctive regional characteristics of Jinnan culture.With the vigorous development of tourism,the local specialty of Jinnan also gradually came to the stage of Jinnan market.However,many local products are still lack of local cultural characteristics,so as to better carry forward the culture of Jinnan,boost the additional value culture of Jinnan region and meet the aesthetic need of customers.Through the data collection,the practical investigation and others methods,the author has extracted the representative and influential cultural elements,and redesigned from art aspect,then applied it into the empirical study of local specialty packaging design,further confirmed the method is feasible and practical,and ensure the scientific of research achievements.