Research On The Optimizing Strategy Of Science And Education Documentary Communication In The New Media Environment

The science and education documentary is one of the main types of film and television culture,which is responsible for the popularization of knowledge,understanding science and understanding the world.The emergence of new media made the scientific and educational documentaries,which mainly rely on traditional media for communication activities,get caught up in the communication dilemma caused by Web technology.This article takes the science and education documentary as the research object,and the new media environment as the research background,try to probe into the optimization strategy of the spread of science and education documentary,considering the Interactive features of new media.And it looks forward to resolve the practical problems it faces effectively.In this new media age,Interaction is always the core element of the media dissemination.In the era of Web1.0,interaction appears as the interpersonal communication represented by the portal site.The boundary between audience and media is obvious and interaction form is single.In the era of Web2.0,interaction appears in social media-centric communication.The interaction between the audience and the media becomes more frequent.And when the era of Web3.0 comes,Scene propagation with intelligent terminal as the core becomes the main form of interaction,interaction between those elements of communication is more comprehensive,real-time and efficient.The new features of new media environment within mobile interconnection and terminal intelligence,user center and experience communication,virtual space and native network people promoted the further development of science and education documentary.It forms the basic characteristics of science and education documentary in new media communication,and now the main body is diversified,the content is individualized,the platform is three-dimensional and the scope is internationalized.The influence of "interaction" on the dissemination of science and education documentary has been involved in various links.It is mainly reflected in four aspects: user-led communication process,user participation in content production,interactive enhancement of communication platform and the appearance of interactive documentary.Although,these influences have gradually revealed the interactive thinking of.the dissemination of science and education documentaries.However,the content is single,the preaching and excessive entertainment are too strong,and this fact also shows that the "interaction" of the science and education documentary communication under the new media environment is still insufficient.The author thinks,in order to solve the insufficiency of "interaction" in the communication of scientific and educational documentaries under the new media environment,we can realiz the optimization of propagation content by taking the strategy of interaction between science and art,the strategy of merging multiple knowledge and the strategy of content self-construction,under the principle of truth.At meantime,by taking social media as the basis of communication strategy,and by adopting brand communication strategy based on value identification and scenario communication strategy based on user experience,we can realize the optimization of propagation form.Only when the content and form of communication are optimized together,the effect of new media communication of science and education documentaries can truly be promoted effectively.