Research On Problems And Countermeasures Of Domestic IP Movies Under The Background Of "Internet+"

In the "Internet +" era,the rapid development of the Internet industry has had a tremendous impact on various traditional industries.In recent years,the cross-border and integration of the Internet and cultural industries has been accelerating.In particular,the film industry is in a transitional phase.The penetration of external forces such as Internet capital and technology is reshaping the film industry chain.Although the original meaning of the word "IP" is "intellectual property",its connotation has already expanded many new contents in practice."IP" is currently one of the hottest keywords in the domestic cultural industry and has become an expansion of domestic movies.A powerful tool for business value and cultural value.However,home-made IP movies are still in their infancy and there are various problems.We must clearly understand these problems and causes,and solve these problems in order to make domestic IP movies sound and sustainable.The first part of the literature review is an overview of the research related to the"Internet+".The second is to clarify the connotations of IP and IP films and analyze domestic and foreign research on the features,factors,and status quo of IP movies,and finally the review scholars.A Reflection on the "IP Heat" of Domestic Films.It also summarizes the theory of industrial integration and technology spillover effects in the use and satisfaction theory and industrial economics.This paper will also use these theoretical research related issues.The main body is divided into three parts.The first part is the analysis of the development history and status quo of domestic IP movies.This article divides the development stage of domestic IP movies into the original stage,the potential stage and the rising stage.After 2010,the film industry in China has started an upsurge of IP movies.Statistics show that after 2010,IP movies account for as high as 60%of China's high box office movies.However,at present,the originators and operators of domestic IP movies are still at the stage of extensive pragmatism in the exploitation of IP cultural resources,resulting in many problems in domestic IP movies.This article through statistics on the high-speed box-office films from 2011 to 2017 found that the most fundamental problem of domestic IP movies is the imbalance between commercial and cultural creativity,which fails to meet the cultural consumption demands of the audience,resulting in a virtual high ticket price for domestic IP movies.Hiding market bubbles is not conducive to the healthy and sustainable development of China's IP film industry.This paper analyzes the causes of production from the aspects of production subject,industrial chain,technology,and system.The third part of the text tries to find a solution to the problem of domestic IP movies.Therefore,the optimization measures are taken as reference.The main ones are:Regarding the main body of production,this article advocates establishing the dual-core status of the film company and the Internet company,the industrial chain will be promoted with cultural creativity.The commercial value of IP is to strengthen cultural creativity in the creative process,and the interactive role of the marketing link is to expand the commercial value of the derivative link.The technical aspect needs to make use of the Internet technology to make use of the spillover principle of technological innovation to cultivate "internet +movie" cross-border talents.In the aspect of policies and systems,we will implement the"Movie Promotion Law",strengthen the protection of intellectual property rights,and establish mechanisms to encourage film innovation and expand film derivative industries.