The Maintenance And Change Of The Collective Memory Of Ningbo Temple Fair During The Spring Festival

With the progress of society,people's definition of temple fair became blurred.From the perspective of history,temple fair as a kind of sacrificial activity is feudalistic superstition,but from the perspective of culture,temple fair is also a form of traditional folk culture.The temple of the Spring Festival is produced in China's rural society,which is based on the folk belief.It is the time point of the farmers' leisure and entertainment at the end of the year,and also the holy time point of people with common beliefs.As a kind of expression ritual of folk belief,temple fair plays an important role in maintaining social stability,gathering strength and active cultural life of Chinese villages in the past historical process,which partly reflects the ideological consciousness and values formed by the long-term accumulation of people.In the change of history,people's memories of temple fairs have been through the course of change,but the temple culture is an ancient and new part of our culture,and it continues to be banned for generations.Collective memory is constructed by society.In the process of construction,the influence of political movement,social economy,official support and other factors is called the medium of the change of the form of the temple.In the economic tide,today's temple will show more of its economic and entertainment functions.The universality of mass communication enables the temple fair to be Shared from the original clan memory and transformed into the memory sharing of the participants in the temple fair.The emergence of mass media provides a more convenient opportunity for the memory builders to build the temple memory and memory.The south of the Yangtze river.Because I am familiar with Ningbo,scene of the most popular Spring Festival temple fair in Ningbo is selected as observation object.Taking the history of the temple fair as the context,which tries to delineate how the temple can be maintained in the process of communication,and the change of the temple fair in the process of collective memory change.Based on the text analysis,depth interview research method primarily,and starting from the perspective of communication,as a traditional folk culture,temple fair memory continues to the present social practical significance.Mainly through the memory of this article for sustain the temple fair continue carrier to describe the transmission of cultural symbols,for the change process of temple fair,mainly divided into two stages before and after the founding of the People's Republic of China memory construction to the specific.From the research,the temple fair has been transformed into a sacred tourism temple,and the common belief that people hold the sacred is not lost.However,in the general environment,the ritual of temple fair has been no longer limited to maintaining the memory of the clan.The temple fair has more shaped the cultural memory of the common people and increased the national consensus of value.Finally,this article through to the audience of different ages to visit,to discuss about the temple fair which memories hold down,this is also this article for the collective memory of temple fair to maintain and change the spread of the effect is the most intuitive reflect.In the interview process,the memory of the people for the temple are different,which is related to political power,but in the modern social media technology rapid development,the relationship between construction and media memory factors more closely,and how to coordinate the construction of the temple of the "sacred" and "vulgar",how to treat the roots in the local folk culture Perhaps this is the temple fair,memory construction needs to think of.