Development Of JiangxiZen Culture Tourism Products

In the past 40 years of reform and opening up,with the healthy and sustainable development of social and economy,the comprehensive national strength and people's living standard of our country have been continuously improved,and the demand for spiritual culture has been gradually improved by the public.Cultural tourism projects,with cultural experience and cultural cognition,have been favored by more and more tourists,and the cultural tourism market has also shown a rapid development trend.The resources of Jiangxi Zen culture and cultural heritage are very rich.The development of Zen culture tourism is accompanied by the continuous deepening of reform and opening up and a certain degree of development.However,the development and correlation of the cultural tourism market is due to the conservative ideas,the lack of human resources and the lack of awareness of the market development.The development of tourism products is lagging behind other provinces and cities.How to promote the development of Jiangxi Zen culture tourism,to build this thematic tourism product,to expand the tourism market space,is an important issue for the layout and development of the tourism industry in Jiangxi,as well as an important issue in front of the Jiangxi tourist planners.First of all,according to the type and quantity,scale and current situation of Jiangxi Zen cultural resources,it is considered that the cultural resources of Jiangxi Zen have great richness and strong influence,and are the high quality cultural tourism resources with international market competitiveness.However,due to the lagging concept of local development,insufficient funds and lack of professional talents,the development of Zen culture tourism products has not been developed,which has not yet formed a more mature tourist route and has an impact on the market competitiveness.Secondly,through the establishment of SWOT analysis model,the strategic development direction of the development of Jiangxi Zen culture tourism products is discussed.Based on the development principles,development strategies and types,development focus and line planning,it is proposed to grasp the opportunity of culture and tourism,strengthen the integration of resources,innovation tourism model and strengthen.Professional personnel training,enriching the connotation of Zen culture tourism products,increasing market publicity and other related suggestions.In the end,from the aspects of capital,market management and promotion,and human resources construction,this paper puts forward some safeguard measures to improve the open consciousness of the religious circles,increase the investment of funds,carry out the management mode of accumulation,strengthen the overall operation of the market,increase the construction of tourism infrastructure and so on.