Study On The Development Of Jin Yuan Culture Tourism Products In A-Cheng Based On The Product-Level Theory

The excellent traditional Chinese culture is the lifeblood and soul of the Chinese nation.Without the promotion and prosperity of culture as well as the inheritance and development of civilization,the Chinese dream would not be realized.To realize the Chinese dream,the guidance of cultural banners,the encouragement of cultural spirit,the support of cultural soft power,and the recognition and cohesion of culture are needed.As an important part of Chinese border culture,the development of Jin Yuan culture tourism and the exploitation of Jin Yuan culture tourism products can show the unique historical culture of Heilongjiang Province and spread this excellent traditional culture of China.Taking the promotion of cultural self-confidence and the development of cultural tourism as the background,this paper puts forward the development countermeasures of tourism products with Jin Yuan cultural characteristics to meet the market demand,which is of great significance to maximize the value of A-Cheng Jin Yuan cultural tourism development as well as the development of tourism in A-Cheng District of Harbin.Based on the theory of product levels,by analysing and reviewing the research literature involving the domestic and foreign cultural tourism products,JinYuan culture,and Jin Yuan cultural tourism product development.using literature analysis,field investigation,questionnaire survey and statistical analysis research methods,and studies the development of JinYuan cultural tourism products with the experience economy theory and sustainable development theory.First of all,through understanding the emergence,development course and general situation of JinYuan culture tourism resources in A-Cheng,this paper analyzes the development value of JinYuan cultural tourism in A-Cheng from five perspectives:Inheriting Chinese culture,strengthening national education,improving the city’s image,promoting economic development and enriching product levels.Secondly,through the official website information inquiry,on-site visits and other methods,combined with the product hierarchy theory to understand the development status of A-Cheng JinYuan cultural tourism products.Next,through the form of questionnaire survey,on-site interviews,some tourists,tourist guides,managers of tourist areas and local residents were selected for interviews and surveys to objectively understand their cognition of Jin Yuan cultural tourism products,and point out that there are some problems in the development of Jin Yuan cultural tourism products,such as the weak attraction of relics tourism,the lack of awareness of product promotion,the imperfect tourism reception facilities,the improper development of cultural landscape,the single type of tourism products,the loose connection of tourism routes,and the lack of interactive experience products etc.,and analyzes the reasons one by one.Finally,put forward a targeted countermeasure for the development of A-Cheng Jin Yuan cultural tourism products.The countermeasures cover the core product level,general product level,expected product level,expanded product level and potential product level,and put forward the specific measures for each level of tourism product development,contains the smart products to interpret the cultural connotation of Jin Yuan,building an archaeological experience park,creating a cultural and creative marketing area,expanding marketing channels,and improving the service quality of scenic spots.This study puts forward some constructive suggestions for promoting the development of A-Cheng JinYuan cultural tourism products and hopes to be helpful for its future development.