A Comparative Study Of Hakka Cultural Tourism Policy And Performance Between Adjacent Provinces Of Jiangxi And Fujian

In the process of world economic development,tourism has become a major industry in the world.It is the most attractive "sunrise industry" and has the most vitality and potential in the tertiary industry.Folklore tourism is a kind of high-level cultural tourism,which can meet the psychological needs of tourists to "seek novelty,difference,pleasure and knowledge".At present,the trend of international tourism is developing towards folklore tourism.Because of its unique charm,it has been welcomed by tourists and paid more and more attention..Since the 1990 s,China's consumption hotspots have turned to folk tourism.China has gradually developed from a simple tourism resource country to a major Asian tourism country.Since the end of last century,with the further deepening of Hakka research,the rise of "Hakka fever" has aroused people's interest in the Hakka ethnic group.Hakka folklore cultural tourism emerged as the times require,and then came into being.Gansu-Fujian-Guangdong border area is one of the main habitats of Hakka people.It has rich folklore culture and rich folklore tourism resources.It has innate advantages in developing folklore tourism.It is the best way to develop the regional tourism industry by transforming the resource advantages of folk tourism into economic advantages,which has profound research significance.Shicheng County and Ninghua County belong to Jiangxi(Jiangxi)and Fujian(Fujian)provinces respectively.They are both pure Hakka counties.They are geographically close and have similar folklore culture.They share same psychological quality and cultural feelings.They have deep historical origins,rich Hakka cultural tourism resources,excellent green ecological tourism resources and many red tourism resources.However,due to the different tourism policies and development directions of the two provinces,There are also significant differences in tourism development and tourism effectiveness.This paper consists of five chapters.The first chapter is the introduction,which mainly introduces the research background,research significance,related(Hakka folk,folk tourism)concept analysis,literature review,research ideas and research methods.The second chapter is the analysis of tourism development conditions.,including the analysis of geographical location and the analysis of tourism status.The third chapter is mainly about the comparison of development between the two places,including the analysis of high-quality tourism routes,the analysis of propaganda strategies and the analysis of tourism activities.The fourth chapter is the comparison of tourism performance,which is explained from the aspects of economic effect,social effect and cultural effect.The fifth chapter is about the direction of the development of folklore culturaltourism in thetwo places,which is discussed from the aspects of resource integration,tourism route planning,marketing scheme innovation,strengthening protection,development and introduction of talents.Taking Hakka culture as the breakthrough point,this paper probes into Hakka culture in Jiangxi and Fujian.Through field investigation,data collection,literature analysis and comparative study as the main research methods,this paper makes an analysis of the current tourism situation,tourism development effectiveness and advantages and disadvantages of the two places,compares the similarities and differences between the two places,and puts forward the direction of tourism development,as well as the the new ideas of the integration and development of the two places.It has important academic value and application value.