Research On Innovation Operation Management Model Of Modern Commercial Theatre In China

In recent years,China's cultural industry is developing rapidly.On the one hand,it has a negative impact on China's political and economic development,and promotes the prosperity of the political economy.On the other hand,it also constantly meets people's growing spiritual and cultural needs.China's commercial theatre is a unique category in the cultural industry.With the promotion of the strategy of cultural development and prosperity and the optimization of business theater operation and management mode,China's business theatre has been developing at an amazing speed,and has become an important force to promote the development of cultural industry.This paper focuses on the "China's modern commercial theater management",the author in the research area of Beijing immersed commercial theater and the related management responsible for the indepth interview and analysis the following conclusions: modern people's aesthetic,entertainment,leisure,interest demand,showing a customized,diversified and refined and fashion,enjoy the features,offbeat.Modern business theatre pays close attention to the change of people's spiritual needs with its profitability,exploration and market sensitivity,and striving for the win-win between art and Commerce in the tide of marketization and commercialization.In order to make the business theatre develop healthily and rapidly,we need to improve the operation management mechanism of the commercial theatre,improve the efficiency of operation management,and form a large-scale industrial development to form a complete drama industry chain.This thesis is divided into six parts,the first part is the definition of modern commercial theater concept,analysis the important role of the modern commercial theater;the second part focuses on the modern commercial theater status in our country plays in the industrial chain;the third part is the summary of China's modern drama theater development present situation,of combing China's modern non-profit theater and modern business theater of operations management;the fourth part of the system of the new commercial theater-"wind" immersive theater of operation management and marketing strategy,inherent law and development trend of comprehensive and deeply explore immersive theater works,provide a useful reference for the development of other commercial theater institutions;the fifth part is on the "wind" immersive theater,theater from facing the problem and future development plan is based on two aspects;the sixth part is The conclusion is to focus on the innovation and promotion of the innovative business theatre,the immersive theater for the theater industry,and encourage our modern commercial theatre to learn from the innovative operation management mode of the immersive theater,promote the development of the industry and achieve win-win results.