Song And Dance Theatre Marketization Operation Management Pattern Research Of Henan Province

During the new era of socialism, the development and prosperity of the culture industry is a great significance for the party and the country’s strategic task. When a change of the market economy is coming to the cultural industry, the state-owned art troupe also faces the threshold of the institutional reform. Currently, many researches of troupes’ transformation into enterprises have focused on some other regions which are advanced in economy and culture such as Beijing, shanghai, Guangzhou. However, the central plains area, a cradle of Chinese civilization, is short of enough field trips’ researches. At the same time, for the state-owned art troupe, the discussing about its development do not catch up with the rate of technique’s developing.Under this background, this study attempts to fill the vacancy in theory. It is basis on the reform and practice of the Henan Province Song and dance theatre for many years, combined with the typical representative, Jiangsu Province Song and dance theatre, which turn the domestic art troupes into enterprises and China Opera and Dance-Drama Theatre, a typical representative of art troupes, which reserve the cause of the preparation. The performance of mechanism of operation market in Henan Province Song and dance theatre is evaluated by comparing the case in order to put forward the proposal and conclusion which basis on terms of its operating, personnel training, content management and the construction of the industrial chain of the theatre and state for the operation and management mode of the market in Henan Province Song and Dance Theatre. The innovation of this paper mainly has the following two aspects. First, in the research content, Focusing on Henan Province Song and Dance Theatre which is a culture industry under the system of socialist market economy seek path of survival and development with exploring the mechanism of the market operation and management. Second, in the research method, the author use the technique of participatory observation, research in the theatre and tried to restore a state-owned art troupe which faces conflicts, contradictions, challenge and innovation in the reform and development of marketization operation. Based on the above views, looking forward to this study has certain guiding significance for the Henan Province Song and Dance Theatre in the future competition of the culture industry market economy, to accomplish something in state-owned art troupes market operation system mechanism reform theory and putting forward to some advice for State-owned art troupes in practical reform and development of socialist market economy.