Research On Entertainment Stars Address

With the development of the self-media,it has provided a more convenient platform for the dissemination of information,and the information that people can access is more and more complicated.In such an environment,the We Chat public number is a prominent phenomenon,and the reading amount and share of its platform articles are very large.In order to get more reading volume,the author begins to work on the title,which determines whether the reader is interested in reading the text.With the increase of social pressure and the need of people's emotional appeal,the We Chat public platform of emotional type came into being,and the title of its article was even more general.In this paper,1000 emotional Wechat article titles are analyzed as corpus.Firstly,in the introduction,the reason of the selected topic,research significance,research methods,and research on the WeChat network title are introduced.Then according to the completeness of the semantics,the types of titles of the emotional WeChat public number article are divided into complete type and omission type.Secondly,it introduces the characteristics of the article title of the emotional WeChat public number,and explains it from three aspects:the characteristics of the use of words,the characteristics of the content and the features of the sentence patterns.The characteristics of the words are discussed from five aspects:personal pronouns,verbs,popular words,intuitive numbers and fuzzy words.The main characteristics of the content are " chicken soup" and " anti-chicken soup",most of love topics,female topics,and subjective aspects.Sexuality is significant,summed up and summarized,and hot topics are combined.Syntactic features are summarized as the use of frequent,frequent use of complex sentences,and frequent use of data into long and short sentences.Then,the background of the title of the emotional WeChat public article title was analyzed,which was divided into three aspects:social environment,audience psychology,and aesthetic taste.The social environment is mainly due to the proliferation of micro-cultures and fast-paced life and the increase in social pressure.The psychology of the audience is mainly reflected in four aspects:demand emotion resonance,curiosity,knowledge psychology and benefit psychology.The aesthetic taste mainly embodies the miniaturization and volatility of the audience's aesthetic taste.This is followed by a pragmatic analysis of the title of the emotional WeChat public article,which combines the principles of cooperation,relevance theory,and pragmatic presupposition.In the cooperation principle and the title of the emotional WeChat public article,we analyzed the phenomenon of its adherence to the principle of cooperation,as well as the pragmatic effects,the violation of cooperation principles,and the pragmatic effects.In the subsection of Relevance Theory and the title of the emotional Wechat public article,the phenomenon of its relevance to relevance theory,its pragmatic effects,its deficiencies in relevance theory,and its pragmatic effects are analyzed.Finally,the misunderstandings and norms of the title of the emotional WeChat public number article are elaborated.The main misunderstandings are the three parts of mystery,vulgar concealment,and misuse of punctuation.Finally,they are aimed at platform managers,editors,and readers.The perspective put forward the normative proposal.