Research On The Current Situation Of We Chat Public Account Education In Art Museums

The WeChat public account of the museum is the information communication channel of the public art education resources of the art museum,the public education service platform of the art museum,and the window for the image promotion of the art museum.The current education status of the museum's WeChat official account reflects the construction of the professional resources of the museum,and presents the educational connotation of the digital communication of the museum's resources.The museum's WeChat official account has become a link between the public education of the museum and the public.This article analyzes the educational content and methods of WeChat official accounts of some art museums in my country,and considers its educational characteristics.Designed and analyzed the questionnaire of "Usage Situation of WeChat Official Accounts of Art Museums" and analyzed it,reflecting the functional needs and educational expectations of users for official accounts,and presenting the current state of education and construction of art museums' WeChat official accounts.The existing deficiencies put forward corresponding suggestions for improvement in order to promote the development of the education construction of the WeChat public account of art museums in my country,and promote the optimization and quality improvement of art museum public art education and services.