Research On Improving Demand Expression Mechanism Of Rural Public Cultural Service

The third plenary session of the 18 th central committee of the communist party of China(CPC)suggested that "To establish a mechanism of public valuation and feedback,promoting an effective joint of public cultural projects and public cultural demands".Establishing and perfecting a demand expression mechanism of rural public cultural service is an effective way to solve the current problems such as unreasonable supporting measures,the imbalance between supply and demand and poor efficiency,and it is also an important topic of the research of public cultural services which we should pay attention.The establishment and improvement of the demand expression mechanism of rural public cultural service need to be considered from a comprehensive angle.It should begin with strengthening participators' motivation which includes rural masses,the government,society and so on,perfecting various mechanisms related to the running of the demand expression mechanism of rural public cultural service,such as financial mechanism,service supply mechanism,villager autonomy system,volunteer service mechanism,response mechanism and performance evaluation mechanism,etc.Besides,giving full play to the features and advantages of "Internet +" and jointly promote the improve of demand expression mechanism of rural public cultural service,promoting the development and prosperity of the rural public cultural service constantly.Following the principle of social sciences research,this paper is divided into four parts.The first part mainly discusses the related concepts and theoretical basis of the demand expression mechanism.Three concepts including rural public cultural services,demand expression and demand expression mechanism are defined.In theoretical basis of the article,the new public management theory,the new public service theory and the political communication theory are summarized.The second part introduces the present situation of the demand expression mechanism of rural public cultural services in Ma' anshan and that includes the basic circumstance of the investigation sample and the present construction situation of rural public cultural servicesystem.On the basis of the empirical research of the will of the masses,the article put forward the relevant conclusion.The third part analyzes the problems and causes of the rural public cultural demand expression mechanism.This part analyzes the problems from three aspects: the participants,the platform construction and the relative ensuring ability.The causes of the problems are analyzed from three aspects: main factors,organizational factors and institutional factors.In the fourth part,aiming at these problems above,the article puts forward some solutions for the establishment and improvement of the demand expression mechanism of rural public cultural services.It includes four aspects which are consolidating the dominant role of farmers in the process of demand expression and improving the consciousness and ability of demand expression;To exploit synergy among the organizations;To popularize public digital cultural services and to broaden the channel of demand expression;To establish and perfect a response mechanism of rural public cultural service demand expression.