| Rural public cultural service is an important starting point for the party and government to promote the implementation of the "township and civilization" goal in the strategy of rural revitalization.However,due to various factors,the construction of public cultural services in many rural areas in China has always faced the dilemma of imbalance between supply and demand.In response to this problem,this paper investigates the rural cultural auditorium project in Jinhua City,Zhejiang Province,and solves the problem of local rural public culture.In-depth research has been carried out on the impact and role of construction supply-demand imbalances,and preliminary conclusions have been drawn.This study is guided by Marxist cultural theory and Xi Jinping ’s new era of socialist cultural theory with Chinese characteristics.It also draws on relevant theoretical achievements such as public choice theory and new public management theory,public governance theory,and new public service theory.The rural cultural auditorium project is an empirical research object.It uses questionnaire surveys and field interviews to analyze the current situation of the construction of local rural public cultural services.It uses a combination of quantitative and qualitative methods to investigate the attitudes of local villagers to the rural cultural auditorium project.The Rural Cultural Auditorium project has played a role in making up for the imbalance between the supply and demand of local public cultural services.Based on this,it summarizes experiences and makes recommendations.After combing related research literatures from academia at home and abroad,this study defines relevant core concepts and elaborates the relevant theoretical foundations.First,it proposes four factors for investigating the construction of rural public cultural services and investigating rural public cultural services.Four evaluation dimensions of project construction efficiency.Secondly,from the perspective of supply and demand,construct an evaluation framework for empirical research and design a survey questionnaire for research.Through a vertical and horizontal comparison between villages and within villages,the problem of imbalance between supply and demand in the construction of rural public cultural services in Jinhua is summarized and analyzed.On this basis,the current situation of the construction of therural cultural auditorium project in Jinhua City,Zhejiang Province is analyzed,and the survey data is processed using SPSS21 to describe the villagers’ awareness of the rural cultural auditorium project,their participation in activities,project expectations and satisfaction.Happening.The results show that the Jinhua Rural Cultural Auditorium project skillfully realized the traditional village culture and auditorium culture through the establishment of a cultural "order system",cultivation of local talents in the countryside,introduction of market players such as enterprises,and creation of cultural brand activities.The mutual embedding has improved the imbalance of supply and demand to a certain extent.Finally,this study summarizes Zhejiang Province from three aspects: “ improving the system construction,constructing a multi-supply pattern” “strengthening cultural heritage and innovation,inspiring farmers ’ endogenous motivation ”“ unblocking demand feedback channels and focusing on the needs of service customers ” Jinhua’s experience in promoting the implementation of the rural cultural auditorium project,these measures have greatly improved the problems of quantitative imbalances,quality imbalances and structural imbalances in rural public cultural services in Jinhua,which are worth studying and thinking in other rural areas in China. |
