City Brand Image Design Based On Tianjin Regional Culture

With the rapid development of society and the continuous close of Global trade,people's vision is gradually broadened,and the demand for material culture and spiritual culture is also improved.Everyone's heart is yearning for the pursuit of new things.Therefore,the competition for the design of urban visual image is becoming more and more fierce in today's society.Therefore,the distinctive personalized creativity can attract more people's attention.With the promotion of urban design image more standardized,the term "city brand visual image" is well known in the world.In order to better improve the image of a city,people also begin to think it is necessary to study and discuss the visual image design of city brand.Many of the inspiration of art design in contemporary society comes from the vague historical and cultural connotation of the city and folk life A lot of historical culture and unique artistic creativity provide rich materials for the image of many cities.For Tianjin,in order to improve the local recognition of the city and the popularity of the surrounding areas,it is necessary to better display the city brand image of Tianjin and reflect the personality culture of Tianjin.We can also show more social,economic and cultural values of Tianjin this study.Each region has its own unique regional culture,and there are differences between regional cultures with strong cultural characteristics.This unique cultural charm has forged the spirit and soul of a city.It has formed a regional symbol and provided the source and innovation power for the development of the city.The design of city brand image should not blindly pursue "creating personality",but should fully understand the anti war process of local regional culture,explore the deep meaning of local area,find the source of cultural development,and obtain enlightenment.In this paper,from the perspective of regional culture,in-depth analysis of the geomorphic characteristics and cultural connotation of Tianjin,with the help of excellent urban brand image design scheme at all times and in all countries.By mining the cultural characteristics of Tianjin,the elements are extracted and transformed into visual symbols by comparison,analysis and integration analysis,so as to provide visual materials for the brand image of Tianjin city.Combined with the concept of city brand image,the unique temperament of Tianjin city is shaped,the city memory is continued,and the unique city brand under Tianjin regional culture is created.