Based On The Regional Culture Of Shenyang City Brand Visual Image Design Research

With the rapid development of social and economic globalization speeding up,people’s increasing demand for material culture and spiritual culture,the pursuit of novel and unique is the common psychology,so the visual image of the city’s unique personality is the key to attract people.As the normative development of urban planning and promotion,visual image of city brand has become synonymous with modern city,people have realized the city brand visual image design research the necessity and urgency of modern art design inspiration comes from the city’s rich history connotation,culture,folk customs,geographical environment,inventions and other heavy historical and cultural style and unique artistic conception,it provides to the modern city image design with rich material,in the design of city brand visual image of the important decisions.Especially for shenyang,through better show in shenyang city brand visual image,which reflects the shenyang city unique personality and cultural taste,can reflect from different aspects in shenyang,society,economy,culture,but also can improve its historical value in shenyang.To make good in shenyang city brand visual image,is relying on the unique regional culture elements in shenyang,and find ways to brand visual image design and path,the study of urban brand image for continuous exploration and summary,significance is through shenyang city brand visual image design is presented,on the basis of inheriting regional culture to create a better shenyang city brand visual image,the shenyang more unique,more attractive,more attractive,become the preeminent in northeast China.