The Research On Product Development Strategy Of YuYue Animation Company

For a long time,the animation industry in our country cannot compare with those in Europe,America,Japan and South Korea,both in production capability and animation influence.With the coming of the 21 st century,more attention has been paid to the animation industry.A large number of policies and regulations have been laid down by the government to support the industry year by year.Faced with the huge animation market,many people want to participate in the animation industry.With the setting of the relevant policies of the animation industry,animation companies have established everywhere and the competition becoming fiercer.The product is good or not is the important factor to decided survival of the fittest for the animation company.Therefore,whether the product development strategy meets the long-term development of animation companies is very important.Nowadays a lot of animation companies are hard to keeping profits,because of relevant subsidy policies have been cancelled subsequently which is due to the supporting policies was slow down.This time the environment changes will lead to the elimination of many inferior companies,which is both a crisis and an opportunity for the animation company.Faced with a high degree of competition at home and abroad animation company,So without further ado,it is looking for a product development strategy in line with the company's development and enhancing the competitiveness of enterprises.The thesis takes YuYue Animation Company as the researching object,which is based on the theory of product development strategy.Using comparative analysis and "PEST" analysis,at the same time add "7S" analysis and "SWOT" model analysis methods to analyzes YuYue Animation Company on the macro environment and industry environment.It included politics and economy,as well as society and technology,adding animation culture and competitors.Then,the thesis analyzes the strength of YuYue Animation Company to create outstanding "IP" and enhance competitiveness as the core,adjusting product development strategy of YuYue Animation Company.So it can more suitable for the company's development.Finally,the thesis provides the measures to ensure the implementation of the company's product development strategy will be setting up successfully.This thesis applies the product development strategy to the field of animation culture,which is not only provides the theoretical basis for the product development in animation company,but also has good practical significance.It also has reference significance for the same-industry companies.Meanwhile,it also has theoretical significance to improve the product development strategy.