The Research On China's Fans Movie Phenomenon From The Perspective Of Consumer Society Theory

With the rapid development of China's economy and the influence of Western consumerism culture,China has gradually moved from a production society to a consumer society.In the consumer society,because of the involvement of capital in the film industry,the movie has also become unique cultural consumer goods."Fans Movie" is one of the emerging categories,which has risen rapidly in the Chinese film circle in recent years.The appearance of "Fans Movie" has brought new vitality into the Chinese movie market.It has become a new growth point in Chinese commercial movies.As a new cultural consumption phenomenon,the background of social is a necessary factor for the generation and development of "Fans Movie".Hence,it is an indispensable work for the current research field to analyze and research the phenomenon of " Fans Movie" through the theory and logic of the consumer society and by combining the development background that China is in the transitional period of the consumer society.This topic aims at analyzing the phenomenon of "Fans Movie" by taking the theory of consumer society as a framework to disclose the social-cultural background,the internal logic of existing of consumption subjects and main participating methods in the consumer society behind this phenomenon,and rationally review examine and think about the "Fans Movie" based on this.This opened up a new idea for the study of the phenomenon,and also provided a certain reference value for the analysis and research of other movie phenomena in the future consumer society.The specific research works on this topic mainly include the following aspects:Firstly,it is about the study of Western consumer society theory and the status quo of China's consumer society,sorting out the development context ofwestern consumer society theory,analyzing the status quo of China's consumer society,and expounding the main content of Baudrillard's consumer society theory.Secondly,it introduces the development of China's "Fans Movie" and summarizes the characteristics from the aspects such as its creation,content production,and consumer market positioning.Then,use the theory of consumer society to analyze and study the phenomenon of "Fans Movie",make consumer sociological interpretation of the emergence and development of "Fans Movie" phenomenon,sum up the internal logic of consumer behavior of fans and the ways that "Fans Movies" participate in consumer society.Finally,based on previous analysis and research,a rational recognition of the phenomenon of "Fans Movie" was conducted to explore the rationality of its existence and the problems that have arisen in the current stage of development,and on this basis,some new thoughts were proposed on the "Fans Movie" phenomenon.