A Study On The Visual Promotion Of Domestic High-end Brand Of Women's Dress-a Case Study Of Marisfrolg

With the continuous improvement of the high-end brand for women's wear in China for nearly 20 years,female consumers have gradually transformed their focus on product consumption to cosume brands,changing costume consumption into the course of aesthetic experience and visual enjoyment,The pursuit of costume products among people has risen from the material level to the spiritual level,which means that the market for high-end women's wear will become bigger and bigger,which is also one of the important factors for the rapid development of high-end women's wear in China.However,for the costume industry in China,what people are more concerned about is how to promote products,how to reduce costs,how to achieve the ultimate service,but few people focus on brand promotion.There is no enough awareness for major companies about the brand promotion,leading to the high-end brand women's wear in China still not comparable with international brands up till now.If an enterprise would like to stand out among countless brands,it's necessary for it to do a good job on the building of brand and visual promotion,which is the basis for the promotion of brand image,and also an indispensable condition for the development of enterprises.In this paper,by means of the analysis of a large number of Chinese and foreign literatures,learning the knowledge of different disciplines,as well as related research of brand culture in different industries and the excellent practices in visual promotion,it made a study on the related cases of brand development in the costume industry.The article,based on the study of the current situation of domestic high-end women's brand for women's wear and visual promotion,mainly elaborated and defined the brand culture and high-end women's wear,and analyzed the demand characteristics,competition environment,and main ways of visual promotion on the consumer groups of high-end brand for women's wear.In addition,taking the domestic high-endbrand for women's wear Marisfrolg as an example,this article studied its brand culture,brand style,the analysis of price line of products,service target,and service concept,and carried out a in-depth analysis for the reflection of Marisfrolg brand in the terminal visual image and the image of media propaganda.In the process of brand culture research,it learned the advantage in brand building of Marisfrolg and analyzed its existing problems.In terms of these issues,this paper put forward innovative solutions in order to generate certain reference for the shaping of the culture of corporate branding.By means of the research of this thesis,on the one hand,the brand building and promotion methods of the high-end brand for women's wear were analyzed,which makes it easier for people to understand the domestic high-end brand for women's wear.On the other hand,in the course of development,the domestic high-end brand for women's wear also noticed its own inadequacies,hoping to find out corresponding solutions in order to improve its own market competitiveness,and rationally provides the strategy trends of future brand building for high-end costume.