Chinese Elements In The Animation AD

Animation advertising is a form of advertising,is also one of the powerful culture media in modern society,it is the content of the rich and colorful,image characteristics of diverse rendering methods,has a different appeal to different audiences.With the Chinese government advocating cultural confidence and promoting cultural construction,Chinese elements are becoming more and more widely used in animation advertisements.Cartoon advertisement will become the new carrier of Chinese element communication,and play a role in promoting the transmission,inheritance and development of traditional culture.This topic in Chinese elements in the application of animation advertising as the main content,aims to study how to make use of animation advertising communication power,widely spreading,etc in order to realize to the spread of Chinese traditional culture.This paper is divided into three parts: the first chapter mainly elaborates the visual representation of Chinese elements in animation advertisements from the aspects of roles,scenes and props,subtitles,etc.The second chapter discusses the auditory representation of Chinese elements in animated advertisements from music and sound Angle.The third chapter mainly discusses the application value of Chinese elements in animation advertisement from the aspects of aesthetic value,social value and economic value.