Reacher On Toy Design Based On Product Narrative Design

The modern society has entered a consumer-centric era.The product variety is more abundant and diverse.Consumers have changed the demand for products from the satisfaction of functions and forms to the psychological satisfaction of product significance.The level of psychological demand for consumption gradually increases.Design no longer rests on purely functional and formal aesthetic and practical aspects.It has become a creative artistic activity and a rational scientific activity.At this time,the narrative design of the product as a new type of design method can display a strong vitality.It enables people and objects to establish "communication" through stories and convey certain emotional and cultural semantics.Since its development,narrative design has been researched and applied in the field of architectural landscape space design,film,multimedia,graphic arts,jewelry,and has achieved certain results.At present,the research of narrative design in product design is in the embryonic stage and the application research in toys is really rare.With the increasing demand in the consumer market,product design needs to have a wide range of design ideas to adapt and develop,the integration of narrative thinking is a new blood.As a tool that can penetrate the whole design process,it has the functions of discovering problems,describing concepts,and enriching the design.Product design narrative by guiding theme,plot design,just like the story make it easy to accept and discovery.This article explores the application methods of product narrative design through the integration and research of a series of narrative design related materials.And extended to the field of toy design,through market research,multi-method data collection and analysis to find relevant narrative cases,the design method of narrative toys,the application of the method to children's toys in the design practice,and the successful design of a narrative toy based on product narrative design.The narrative design of the product has broad prospects for future development.I hope to discover the modern application innovation of toys and provide better ideas for toy design.