The Application Of Narrative In The Visual Design Of Kazak National Culture

With the rapid growth of the contemporary economy,people's lifestyles and consumption patterns are affected by various cultural industries.More and more people are beginning to pay attention to Chinese national culture.For the development of Xinjiang national culture,The ancient "Silk Road" has a profound historical origin,and today there is an initiative to support the "One Belt,One Road" external communication.Make more and more people understand the national culture of Xinjiang.However,at present,there is no good consideration of the profound connotation of national culture in the design of visual elements of Kazak national culture.Due to the lack of in-depth exploration of cultural connotations in the design of national cultural visual elements,the originality of national cultural visual elements is not enough and the modern sense is not strong.In order to solve the problems related to the visual element design of Kazak national culture,this topic starts from the narrative design,based on the cultural,originality and modernity of Kazak national culture visual element design,and studies the visual element design of Kazak national culture.First of all,in the Kazak national culture and narrative theory,we can find the key points that can convey the deep cultural connotation and expound the mutual relationship between the two.Secondly,from the in-depth analysis of the carrier of the visual elements of Kazakh national culture,it is concluded that only the cultural excavation of national culture is deep.Only by designing the visual elements of the Kazak national culture with ethnic characteristics,through the analysis of the connotation and artistic characteristics of the Kazakh visual elements,it is found that the fundamental way to solve the problem of low cultural information memory is to use narrative design to "tell the story." Thus playing the role of spreading cultural connotations Thirdly,it puts forward further principles and requirements for the narrative design of the visual elements of Kazak national culture.Based on the principles of culture,originality and modernity,it summarizes the narrative design requirements of the visual elements of Kazak national culture.Finally,it summarizes the design methods of Kazak national culture visual elements that can satisfy the narrative theory.Through the combing of visual elements,cultural graphics,colors and fonts,From the visual element design,cultural design,original design and modern design of the Kazakh national culture visual element design,the design method is proposed to realize the effective visual communication between the national cultural information and the audience,and further form the visual element design of the innovative national culture.The culture to be achieved has a deeper and broader purpose of communication.In order to enhance the national cultural information transmission function,it provides reference content in relevant theories and practices.