The Development Strategy Of Traditional Culture Industrialization In Songyang

The cultural industry has become an important pillar industry of Chinese economic and social development,especially in recent years the rise of the pension industry has become an important part of city residents to attract entertainment.But because of the lack of people,accurate positioning and reasonable development,resulting in a large number of traditional villages were destroyed and disappeared,traditional culture development too strong commercial atmosphere.Therefore,how to realize the effective protection and inheritance of the traditional culture at the same time in the development of cultural industry has become an important problem facing the current cultural industry.Taking the development of traditional culture industry in Songyang County as an example,this paper tries to explain the issue of how traditional culture industry combines with modern development through in-depth analysis of the development of traditional culture industry in Songyang county.This paper is divided into 6 parts.The first part is the introduction,which mainly describes the research background,research significance,research ideas,methods and main points of innovation.The second part expounds the definition of related concepts,the basic theories,analysis methods,research summarization,and the relationship between strategic development and the development of traditional culture industrialization,which provides a solid theoretical foundation for further research in this paper.The third part introduces the basic status of the current Songyang County traditional culture industry and traditional culture industry development in Songyang County,through the analysis of the traditional cultural industry development of Songyang's advantages and disadvantages,opportunities and threats,SWOT matrix mode to establish the strategic development of traditional culture industry in Songyang County,put forward clear strategic ideas.The fourth part according to the SWOT matrix model of development of traditional culture industry in Songyang County,according to SO,WO,ST,WT in four cases were analyzed the growth type strategy,reverse strategy,diversification strategy and defensive strategy of Songyang County traditional village industrialization development strategy may.The fifth part,according to the results of the analysis,combined with the actual situation in Songyang County,put forward the development strategy of the industrialization of traditional culture in Songyang county.The sixth part is the conclusion and discussion,the main conclusions are summarizedin this paper,and some problems are discussed.