| This paper,the propagation characteristics and value of WeChat language in the media era are analyzed based on the theory of language communication characteristics and value.Since the media era,everyone has been the publisher of the news,and the WeChat medium has been a product of the media era.In this particular era,the particularity of the medium makes it a unique transmission feature of WeChat language in the process of continuous transmission of news.From the system structure of the micro letter language perspective,language has its unique micro letter symbol system,in addition,micro letter language symbol system has its characteristics of compound micro letter language to use its unique visual rhetoric,exaggeration and comparison of figures of speech is the most representative.From the above aspects,the communication characteristics of WeChat language are discussed.Micro letter form and function,relative to the weibo,there is a big difference,micro letter for weibo,have certain illicit close sex,personal space is infinite expansion,even micro letter also have interactive platform,that is people often focus on "friends",but the birth of micro letter to a certain extent,also makes the generalization,the concept of the "friends",historically,sentient beings have righteousness for brothers friend,but today since the media age,the micro medium letter,as long as each other micro letter friends are "friends," everyone together in a circle of friends,including the subtle changes in the feelings between people is also worth attention and exploration.In terms of the spread value of WeChat language,it is also very important to indicate the importance of language communication in society.The timeliness of language in society;The interest of language in society;The proximity of language to society.Spread from the four value theory were analyzed,and the media era of WeChat language communication also revealed its value,namely WeChat the importance of language communication,timely and interesting and proximity.Paper rests on the media age,for since the media age should have a degree of certainty,the concept of WeChat language is not a single language form,its own incorporates a variety of language form,through the rich and colorful language,information publishers can according to their own environmentfor the release and transfer of information,the entire WeChat language has been formed a complete symbol of natural system,it includes both the language symbol system,also including nonverbal symbol system.It is this kind of circumstance,WeChat more propagation characteristics of language,to the cause of the propagation characteristics of WeChat language,as well as the influence on WeChat language spread value is also a important aspect of research.WeChat is the product of the media era,because of the social environment,determines the WeChat users is a plethora of big collective,everyone in this collective identity,education,life has a huge difference,so cause in the whole process of information transmission,information publishers due to their differences,they have different perspective,everyone reporter state,to a certain extent,is not conducive to the formation of a good information environment,for the benefit of good and evil people mixed up,is one of the reasons for the spread of bad information.The spread of the micro letter language thinking,for micro letter language in use process,there are some problems to be solved,in the process of transmission problems and on the language specification,all these problems is to face future,strategies are needed to solve.How to maintain the healthy ecological environment of WeChat language in the media era is a key question to ponder. |
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