Research On The Integration And Development Of Cultural Industry And Tourism Industry In Yangling Agro-science-city

The development of economy and the innovation of science and technology have provided an opportunity for the development of industrial integration,which has become a new trend of industrial development.The Ministry of Culture and the National Tourism Administration have successively issued relevant policies,which greatly promote the integration of culture and tourism industry.Yangling agricultural high-tech industries demonstration zone,it is China's first agricultural high-tech industries demonstration zone,is rich in tourism resources and cultural resources,integration development will give yangling agriculture science city culture and the development of the tourism industry brought new opportunities.Based on the above consideration,this article systematically combed the related literature,on the basis of fusion in yangling agriculture science city culture and tourism industry as the research background,using the grey correlation method,regression model,evaluated the yangling agriculture science city culture,the economic effect of tourism industry integration,combining the theory of industrial convergence,convergence theory,value network theory,analyzes the yangling agriculture science city,influence factors and dynamic mechanism of the development of tour industry convergence,and the fusion pattern choice.First of all,this paper analyzes the resources,culture and tourism development of yangling agricultural science city.The integration degree of the two industries in yangling agricultural science and technology city was measured by grey correlation method.Through regression model analysis,it is found that the integration degree of culture and tourism industry is positively correlated with the economic performance of yangling agricultural science city and tourism industry.In yangling agriculture science city culture and the qualitative and quantitative analysis of the present development of the tourism industry combing out the problems existing in the development of yangling agriculture science city are:text alignment is not high,the tour industry products lack competitiveness;The integration of cultural and tourism industry is backward and its driving effect on service economy needs to be strengthened.Weak market operation ability,etc.Second,on the basis of relevant research results at home and abroad for reference,the integration of culture and tourism industry for the development of 10 influencing factors,and established by the method of DEMATEL model analysis of the four major factors,respectively is:high-end demand,the enterprise culture and tourism products to the pursuit of maximum benefits,technology innovation and government support,to analyze its mechanism from the fundamental impetus elements:earnings increase transaction cost reduction,fusion,and has carried on the detailed inference proof on the basis of the theory of convergence.Again,based on the value network theory,construct the cultural industry and the development of the tourism industry integration value network structure model,based on the value creation methods of industrial convergence of three kinds of modes:"single karyotype","double karyotype","no karyotype"industrial convergence;Yangling agriculture science city cultural industry and tourism industry integration pattern evaluation index system,using AHP and fuzzy comprehensive evaluation method to choose a suitable for yangling agriculture science city's current main industrial convergence mode is:"single karyotype" integration mode and "double karyotype" integration mode.Then,the model of yangling agricultural science city's integrated development path of culture and tourism industry is constructed,including support,foundation and promotion.Finally,combined the yangling agriculture science city culture and the influence factors of tourism industrial convergence,mode and path,from the system environment construction,culture and tourism enterprises cooperation,technology innovation,integrated marketing channels and guide the consumer demand in five aspects,put forward to promote yangling agriculture science city culture and policy Suggestions on the development of tourism industry integration.