A Study Of Commercial Mongolian Fonts

With the rapid development of the economy of Inner Mongolia,commercial Mongolian fonts play an increasingly important role in the building of national brands.For Inner Mongolia now,the design of commercial Mongolian fonts lags behind and has not formed a systematic scale yet,and most commercial Mongolian fonts are largely identical without innovative design and neglect national culture and the building of brand image.Existing commercial Mongolian fonts already cannot meet market demand,so expanding and enriching the design of commercial Mongolian fonts is an inevitable trend in the current business environment which advances with the times.This paper focuses on studying the design of commercial Mongolian fonts and applications.Based on previous findings,this paper conduct a thorough analysis of its commercial value and prospects,practices the application of the design of commercial Mongolian fonts,and conducts specialized sorting and an innovation study of diverse applications of the design in modern society from a commercial perspective.We need to delve into the integration of the design of Mongolian fonts and modern design,strengthening local characteristics of minority areas and creating more value for the building of national brands.This paper is divided into five part: part one expounds on current situation,contents,purposes,significance and innovations of domestic and foreign studies pertaining to this subject,laying a theoretical foundation for the study of this paper;part two mainly analyzes current application of commercial Mongolian fonts and improves the shortcomings of these fonts;part three elaborates on the feasibility study of the design of commercial Mongolian fonts and clarifies future direction of the design of commercial Mongolian fonts with consideration to influences of popular aesthetics and consumer demands on the design;part four analyzes the formation and basic principles of Mongolian fonts and summarizes specific design methods for commercial Mongolian fonts on the basis of font-styles in historical evolution,traditional Mongolian patterns and design methods of Chinese character and verifies them with actual examples;part five is about design practices.At first,this part designs for the Mongolian name of Inner Mongolian national brand “Sheng Mu High-tech Farming Ltd” with a consistent sign,standard font and auxiliary graph,applying them to the whole set of corporate VI;then this part designs a Mongolian font for the poems “Genghis Khan” and “Mongolian” according to vigorous,antique style of Chinese characters and the characteristics of Phags-pa script.The design of commercial Mongolian fonts has a great potential for development in the market in today's society,and innovative design of commercial Mongolian fonts not only can enhance the competitiveness of national brands in the market but also can effectively inherit national culture.