Meta-Discourse·Multimodality·Transmedia:Research On The Communication Strategy Of Chinese Characters Story

Academic research on Chinese characters has a long history,whether it is on the macro level of Chinese character culture,or the history of individual Chinese characters and modern promotion are the research objects that linguists are keen on.This paper selects the perspective of communication study of Chinese character story.To comb the relevant literature of Chinese character story linguistics and communication studies,this paper start with a single Chinese character,twelve representative Chinese characters are selected from "the 100 Chinese characters that represent China",this 12 Chinese characters are the research object of this paper.In this paper,a meta-discourse analysis of 12 Chinese characters was carried out,and the meta-discourse representation of 12 Chinese characters was obtained.Based on the meta-discourse representation of 12 Chinese characters,this paper extends the multimodal innovation form of these 12 characters in modern society.The Chinese character story will be popularised and internationalized by means of storytelling.The purpose of this paper is letting the Chinese characters and Chinese characters not only be familiar to Chinese people,but also be familiar to Chinese fans abroad.This paper is based on meta-discourse theory and multimodal theory.Meta-discourse is often called "discourse about discourse",which is a common discourse phenomenon,this is the definition of "meta discourse" in linguistics.This article looks at the meta-discourse from the perspective of literary chemistry,creatively apply the " meta-discourse " to the Chinese character yuan story.Through analyzing the "meta-discourse" of 12 Chinese characters,the content of "meta discourse" of 12 Chinese characters is obtained,thus forming the "meta-discourse expression" of the Chinese character story.Multimodality is a term based on communication and social semiotics,which refers to the various modes of information presented in transmission,namely the diversity of communicative symbols.Multimodal discourse refers to the use of hearing,sight,touch,smell,taste,through language,image,sound,movement,animation,network and so on a variety of means to communicate and symbolicresources.In this paper,Chinese characters were regarded as communicative symbols,through analyzing the five levels of vision,hearing,touch,smell and taste,this paper summarized the modes of multimodal creative communication of Chinese characters in modern society,that is,Chinese calligraphy,Chinese characters painting,Chinese character dance,Chinese character sculpture,Chinese paper cutting,Chinese character animation,etc.This is a great contribution of this article.Finally,based on the multimodal creative communication form of Chinese characters,this paper proposes the transmedia communication strategy of Chinese character story from the five dimensions of transmedia narration,school,family,community and government,thus systematizing,universalizing and internationalizing the Chinese character story.It is worth noting that the transmedia narration of Chinese character stories must be carried out around a unified world of Chinese characters,the Chinese character story is independently narrate in different media forms such as novels,books,games,TV and movie,but this independence is not irrelevant,the story must be logically consistent with the original world view.Therefore,the Chinese character story will be more vivid and easier to be accepted and absorbed by the audience.