The Application Of Traditional Chinese Auspicious Words In Graphic Design

The Chinese character is the most ancient writing system in the world,which also has rich cultural background.It is a symbol with great imagination and promotes artistic information.The auspicious character is one kind of manifestation of people's pursuit of good life,which is produced with people having good wishes and gradually being perfect with the development of history.In today's economic globalization,the use of auspicious characters is very extensive and has a strong "Chinese taste".Especially during the festival,traditional cultural features are reflected,and auspicious and festive scenes are everywhere.Because of this,the auspicious character gradually becomes an indispensable part of graphic design.The design concept,application system as well as the combination of modern culture and traditional auspicious culture can make the auspicious character express more application value and explore new ideas and methods in modern graphic design.To study on the Chinese traditional auspicious culture,we should understand the deeper meaning of auspicious character.Through illustration,various words combination and different patterns of design fonts,we can express the essence of our traditional auspicious culture as well as reflect our values,outlook on life and world view in graphic design.In this way,we can bring more resonance to people,thus to make more people to understand and carry forward the Chinese traditional auspicious culture.If the Chinese traditional decoration is regarded as a crown,the Chinese character is then to be compared as the pearl embroidered on the crown.As an important part in Chinese culture,the Chinese character has been continuously inheriting in a unique manner.With such a long history of development,especially under the influence of hieroglyphics in the early period,the Chinese character present the beauty of graphic patterns to some extent.The main function of the Chinese character is to convey information and culture,therefore the design of traditional auspicious words will be more important.Thus it is our matter to think about how to combine traditional auspicious culture with the connotation of the character.Currently,we have a great number of excellent designers and design work,but lack of application and inheritance of classical auspicious words.It will be our constantly impetus to explore how to derive the essence from traditional and combined with graphic design.The broader field of design in China is a problem that we need to continue to explore.This article will mainly expound the application methods and means of the Chinese character and auspicious patterns in graphic design,which including the proposing and the research significance of this subject,the origin and manifestation of the Chinese auspicious culture and auspicious character.By deeply analyzing the connotation and development regulation of Chinese traditional auspicious culture to explore the important significance of applying auspicious character into the inheritance and promotion of Chinese traditional auspicious culture as well as the development of graphic design.