| With increasingly fierce competition in tourism, the establishing of brand image on tourism has become an important driving force to enhance the city image and promote tourism development. And it is also a key factor to occupy the high ground of market. Yichang is an important cradle of Bachu culture, but also the foundation of Bachu culture. It is very important to investigate how to activate a more profound cultural heritage to develop tourism in Yichang, so to produce a wider range of influence. Brand image is a symbol and card of the city, and manifests the strength of the city, which requires a combination of Bachu cultural heritage to create a unique regional tourism brand image, and to highlight the real Yichang tourism characteristics. Therefore, to investigate the application of Bachu culture on Yichang tourism brand image design, could not only integrate the regional culture into tourism brand designs, but also helps to develop and make good use of cultural resources. This study could effectively and accurately convey tourist information, enhance the competitiveness of tourism brand image, and make Yichang make stick out among many tourist areas.Tourism brand visual image has marked a deep imprint on a city. This paper first discusses the value of Bachu culture in Yichang tourism brand image and the reconstruction of Bachu cultural elements. Then we thoroughly mine the cultural value of complex multiplication. Based on Hubei tourism network and the Eighth Chinese arts festival, we study the Tourism image combining the traditional local culture and specific advanced elements. In consideration of the formal beauty and local culture, a significant promotion might be made for the Yichang local tourism brand image and city charm. Finally, More vivid examples are provided to demonstrate the role of strengthening the brand image design and promotion of tourism, which could help our city win the competition and achieve good social benefits among various scenic areas. |
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