Research On The Design Of Traditional Cultural Virtual Communities Based On Wechat Social Platform

For the purpose,the WeChat social platform is the product of the development of new media in the virtual community and is a phenomenon in the community economy.In the context of “ Internet+ ” with rapid development of culture,economy,and technology,continuous use of users has become a research hotspot in recent years.As a traditional culture,Sachet not only represents the deep spiritual pursuit of the Chinese nation,but also contains the unique spiritual identity of the Chinese nation.It is the art of revealing human emotions and desires,conveying ideological integrity and beliefs,and showing the tension and significance of life.It can be said that it is a true national culture,folk culture,popular culture,and human nature culture.It is an artistic treasure and national treasure of the Chinese nation.In combination with the development demands of the times,taking the design of the public account interface of Sachet as an example,we discussed how to implement the ideal goal of inheriting and creating value of the virtual community of traditional culture.Firstly,extract the symbol of the sachet and its attributes,concise its inheritance value and spiritual orientation,analyze the advantages of the interface design of the WeChat social platform in the construction and promotion of the sachet culture virtual community,and refine the user's cognitive needs.Visual language,interactive language elements,optimization of sachet context presentation,concise and selection of traditional culture,perspective,accumulation and presentation of heights to attract users' initial adoption;secondly,analyze the shortcomings of current sachet culture promotion virtual community construction interface design.The next step is to improve the research ideas for designing the interface of Sachet WeChat social platform,further improve the experience of virtual community interface,and put forward the optimal design direction for the construction of traditional cultural virtual communities,promote the aesthetic interface design of traditional culture,and expand the breadth of communication.Driving users to explore cognition;Third,actually building the public number to conduct simulated operation applications,verification theoretical research,analyze user psychology,promote users to continue to use traditional cultural virtual communities,put forward interface design strategies and feasibility suggestions,stimulate traditional culture ideas,Increase roots Depth,in order to arouse the users of the system,the attachment to the brand recognition,and ultimately achieve the ultimategoal to spread traditional culture.In terms of methods,first,based on literature research,review the characteristics of sachets,obtain the technical support foundation of WeChat social platform,explore the design tone of interface visual language and interactive language,and propose the interface design features that meet the traditional cultural attributes of sachets.Attractiveness,perfect interface composition and design of elements;secondly,using comparative analysis and user experience methods to compare gaps between current Sachet virtual communities and popular traditional cultural virtual communities,and to strengthen the experience interface.User understanding and loyalty,to achieve interface exploration and interaction mode exploration;Third,the use of model law,questionnaires,interviews,including expectation confirmation theory(EMF),expectation confirmation model(ECM-ISC)and information system success model(TAM's management evaluation system's application and evaluation,comprehensive analysis of construction,improvement of the traditional culture virtual community to strengthen the user stickiness factor,improve the user's continuous experience,get the trend of interface design trends,complete the interface evaluation and put forward the interface design strategy.As a result,first,the traditional culture of sachet combined with the advantages of the WeChat platform,through the fresh and fun interface design,to create a positive emotion of the user's virtual community of sachet culture,arousing the user's sense of possession of sachet culture virtual community.Secondly,based on the in-depth design of the interface experience level,the design and positioning of the WeChat social platform's Sachet virtual community interface was devised,and the user's psychology related to each information displayed on the interface was created,and the user and the virtual community were increased.Intimacy.Third,through the user's high immersion,satisfaction and enjoyment,mobilize users' attention to the sachet culture virtual community,participate in enthusiasm,preserve the spiritual enthusiasm of sachet culture,and improve the possibility of maintaining habits.Sachet culture promotes and protects the sense of responsibility and maintenance attitude and achieves a sense of attachment.The following conclusions are drawn: The theoretical review of this article is combined with the practice verification assessment,and the interface design elements of the sachet virtual community are fully explored,and the theory guides the promotion of practice,and the practice can be used to test the optimization process.Thinking aboutvisual language,interactive language,and experience modes.Establishing the inheritance value and spiritual orientation of sachet in packaging function,art form and cultural belief,and gaining value growth through the advantage platform strategy.Through researching the interface design of Sachet WeChat social platform,it is clear that WeChat social platform promotes the spread of traditional culture.Carry forward the unique advantages of resources.Improve the sensory,emotional,thinking,behavioral,and connected experience of the user experience interface design,improve the attractiveness of the user interface and the user's continuous use,and increase user stickiness.The user experience interface design is more in line with the needs of users' psychological satisfaction.It also connects the key influencing factors in the construction of the virtual community of sachets.It can acquire the practical problems,internal demands and advanced systems faced by users,improve the construction framework,and better carry forward the traditional Chinese heritage.Culture,prompting users to deepen their experience of cognition,recognition and flow of mind in traditional sachet culture,making the promotion and inheritance of traditional culture a trend of the times and social trends,and raising higher quality requirements and feasibility for the construction of traditional cultural virtual communities.Program reference.In response to the country's call,it contributes to building a culture of self-confidence.