Research On The Development Strategy Of Sports Dance From The Perspective Of Communication

Sports dance project into China in the 1980 s,its sports and appreciation,the standardization of combining the characteristics and unique charm to get the favour of many people,become a kind of emerging fitness leisure way.But its popularity is not high,the audience of people is smaller,especially in shaanxi province,is located in the northwest,the ideology of people is more conservative,at the same time receive information more slowly,so need to increase the propaganda way further promotion and development of sports dance project.This article mainly USES the literature material method,expert interview method,questionnaire survey method,mathematical statistics and logic analysis on shaanxi sports dance development present situation existence question has carried on the deep discussion,and explore from the perspective of communication studies,put forward the development strategy,the research conclusion is: the shaanxi sports dance development depth is not enough,the public understanding and contact way of sports dance is relatively single,now mainly through television,newspapers,learn about sports and school sports dance is given priority to,at the same time to participate in the dance of sports population mainly young women;Related to sports dance movement products development ability and level is still in relatively backward level,this has to do with economic factors,social factors have close relations,and the lack of related sports dance product development team;Sports dance form update quickly,the development and change of the pattern is more,for sports dance exercisers,this can bring fresh daily exercise,but at the same time,it is therefore increasing the difficulty of the sports dance learning and mastering,lead to sports dance exercisers population growth,but in the breadth of exercisers population has to be improved,especially for older adults.Finally,the paper puts forward the strategies to promote the development of shaanxi sports dance: strengthening publicity,developing network communication platform;Comprehensive popularization to explore potential audience groups;Vigorously support and improve the talent training model;Increase benefit,expand peripheral product derivation.