The Problems And Countermeasures Of The Construction Of Public Digital Cultural Service Platform In Chongqing

Public digital cultural services are the development and extension of public cultural services on the basis of digital technology support.They are new ways of displaying and acquiring public cultural resources.The rise of public digital cultural services is the people's urgent desire and the inevitable development of the times.It is also an important starting point for promoting the effectiveness of the cultural field under the “Internet +” boom.The 19 th Party Congress put forward: “To satisfy people's new expectations of a better life,we must provide abundant spiritual food.” That is to say,the people must have greater cultural participation,satisfaction,and a better sense of cultural attainment.At present,the Chongqing Municipal Party Committee and the municipal government are focusing on the goal of building a strong cultural city,insisting on focusing on the overall situation,promoting development through construction,and basing on the “four innovations” and achieving certain achievements in promoting the construction of a public digital cultural service platform.However,it is undeniable that the construction of the public digital cultural service platform in Chongqing is implementing policy objectives,implementing policy planning,integrating resource integration,increasing technology investment,innovating service marketing,accurately matching supply and demand,increasing public participation,and conducting effective supervision and management,etc.There are certain problems in this area.How to effectively solve these problems not only contributes to the overall development of the public digital cultural service platform in Chongqing,but also significantly enhances the effectiveness of Chongqing's public cultural services.It is also a firm cultural confidence in the 19 th report.The specific practice and good interpretation of this goal of socialist culture prosperity.This paper combines public policy expertise,through policy combing,status quo understanding and literature analysis,using questionnaires,comparative studies and other methods to analyze the existing problems and causes of the construction of public digital cultural service platform in Chongqing,and then put forward corresponding countermeasures for Chongqing Municipality.Future digital cultural resources integration and platform construction provide some reference.The main content of this article is divided into seven chapters: introduction,concept and theoretical research,status quo and presentation of results,analysis of problems and causes,experience in the construction of urban public digital cultural service platforms at home and abroad,strategy research,and conclusions.The first chapter is the introduction part,expounding the research background,theory and practical significance of this paper,reviewing the research status,ideas and methods at home and abroad,and thinking about possible innovations in this research;Chapter 2 is the concept definition and theoretical research,according to the relevant The theory and the related content at home and abroad are defined,and the core concepts in the article are defined.Chapter 3 is a systematic description of the construction and effectiveness of the public digital cultural service platform in Chongqing.The fourth chapter is to understand the public digital cultural services in Chongqing.Based on the basic conditions of platform construction,through questionnaire surveys and observations of existing platforms,identify problems and analyze the causes;Chapter 5 provides experience and inspiration for the construction of public digital cultural service platforms at home and abroad,through analysis of the United States,Wisconsin,India The excellent experience in the construction of public digital cultural service platforms in New Delhi,Shanghai,and Suzhou,China provided references for the construction of follow-up platforms in Chongqing.Chapter 6 is a countermeasure research part of the platform construction.It proposes a virtuous cycle of strengthening the government's high overall planning and top-level design,strengthening the process regulation of public digital cultural services,promoting publicity and promotion,and information literacy education,and establishing a user demand-oriented service marketing strategy.Five-level countermeasures,such as the "one-stop" service platform for interoperability of resource interconnection services,are provided for reference.Chapter 7 is a summary and outlook,and presents research findings and research perspectives.