The Application Of Color In The Design Of The Enterprise Museum

Contemporary,with the prosperous development of the world business trade and cultural exchange,in finance,technology,the Internet in today’s era of knowledge economy,the development of information as the leading enterprise of the soft power competition between each other is especially important,soft power competition essence is the competition between the enterprise culture.As one of the carriers of corporate culture,the enterprise museum has new advantages that are different from other communication channels in passing on the inheritance enterprise culture and reflecting the corporate social responsibility.Combined cooperation with enterprises in the form of the museum is worth exploring and trying new ways,and as a designer,how to design a satisfactory,audience favorite museum,this is the thinking,solve the problem.This paper the author impressed by the current building of various kinds of domestic enterprises museum development of this phenomenon is not standard,the pavilion design quality the good and bad are intermingled,after discussing with mentor research carefully selected topic,the enterprise culture,commodities and corporate colour is applied to the design,from the perspective of enterprise space and color research enterprise commercial and cultural value in enterprise transfer performance of the museum exhibition space design methods.Related design theory,this paper discusses the enterprise museum museum research status both at home and abroad,the design advantages of the overseas outstanding enterprise museum design,the analysis of the shortcomings of the current situation of the development of enterprise museum,the paper put forward the core problem: how to make enterprise color elements into the design to meet the consumer demand for enterprise museum diversification of public service.Secondly based on the analysis of domestic and foreign outstanding enterprises museum design case,especially in the Shanghai museum of the Coca-Cola company for detailed case,case analysis how corporate colour in the enterprise fully applied in the design of the museum exhibition space,create a more diversified design scheme,and the two big enterprise museum exhibition space and color research,how to apply these two design of the core in the enterprise in the design of the museum exhibition space.Finally,the author involved in the design practice,for example,is further evidence that the enterprise color museum exhibition space colour color design in the enterprise,the importance of museum exhibition space design of the enterprise’s future development trend was discussed.