The Influence Of Power Label On The Cognition Of Power Target

Power has always been an important research topic in many fields,such as philosophy,sociology,and psychology.In the psychological research on power,researchers pay more attention to the cognition and behavior change of the subjects with power.In the study of the cognition of the power target influenced by the subjects with power in social relations,most of the researchers used high power figures as experimental materials,even the power figures related to subjects' experience,which is easy to generate self involvement effect.In this study,we applied high and low power labels to the face which is in equal middle power level.We used explicit report method,implicit association test and eye movement technology to explore the cognitive impact of power labels on power goals.Using unfamiliar faces can prevent subjects from matching their power labels to those who are in their own memory or in their own experience,and exclude interference from self involvement.In study 1,explicit report method is used to verify that power labels can affect the cognitive evaluation of power targets to the subject of power from the explicit level.The participants produce cognition of "high ability,high enthusiasm" on high power label faces,and "low ability,high enthusiasm" on low power label faces.In study 2,the implicit association test was used to verify that the power label can affect the cognitive evaluation of the power target to the subject of power from the implicit level.Subjects had significant difference in the reaction time under compatible condition and incompatible condition.Subjects had implicit attitude of "high ability and low enthusiasm" on high power label is tested,and the cognition of low power label is "low ability and high enthusiasm".In study 3,combined with eye movement technology,to investigate whether the cognitive differences will lead to changes in behavior,test results show that compared with the low power label faces,subjects' fixation time,fixation number,average pupil size is higher with the high power label faces.Experimental results show that,single power label also can affect the power of cognitive differences when removed self involvement effect,this effect are explicit and implicit in the enthusiasm of dimensions,the cognitive changes produced by the power label can affect the process of face recognition of the power target.