Study On Application Of New Year Pictures Of Zhu Xian Town In Packaging Design Of Kaifeng Native Products

Kaifeng zhuxian wood engraving New Year painting is an ancient Chinese traditional handicraft,is the original of the woodblock New Year painting.This article from the perspective of design,with the characteristics of regional culture element woodcut New Year's paintings vermilion immortals township as the breakthrough point,with the combination of kaifeng native products packaging design,aimed at to native products to promote the carrier,regional culture,make the kaifeng native products packaging design has more rich regional culture characteristic,establish kaifeng regional culture brand,and to promote kaifeng's regional culture more and more get the favour of consumers at home and abroad.This article is composed of five parts.In the first part,the background of the topic is clarified through field investigation and literature review.The second part,mainly to conduct a comprehensive in-depth understanding of woodcut New Year's paintings vermilion immortals township,analyzing the characteristics of the art of woodcut New Year's paintings vermilion immortals township,from the aspects of composition,shape,colour,line of the implicated,decorative woodcut New Year's paintings vermilion immortals township systematically analysis and finishing;The third part,through an investigation of the current situation of the horses outside special products market,analyzes the current problems existing in the kaifeng native products packaging design,and compares the issue in-depth thinking,in combination with the practical situation of the development trend of the current design and puts forward the new idea of kaifeng native products packaging design;In the fourth part,the author mainly analyzes the specific ideas and methods of the art elements used in the packaging design of kaifeng local products.The fifth part,based on the research of design theory and the analysis of kaifeng market research data,provides a new design plan for the packaging design of the special product.It is hoped that the design concept of this paper can provide reference for other local culture characteristics.