Study On The Development Mode Of Folk Custom Tourism In Jixian County

Tourism is the universal means of developing the county economy,as the role of folk culture in tourism development cannot be ignored.Based on the field investigation,combined with folklore,tourism related principle and the method of research,and Jixian county tourism as the background,aims to study the folk culture of county tourism situation of Jixian content,explore the local folk tourism development modes,to the county within the scope of regional folk culture together,in order to better adapt to the development of tourism economy.Jixian county has abundant tourism resources,but the integration degree is not high.Therefore,only relying on the unique folk resources to vigorously develop county folk tourism,can Jixian county achieve a new rise in the fierce tourism competition.Folk tourism development modes in Hukou scenic area,Renzu Mountain scenic area and Taidu village are the significant representatives in the county folk tourism development.Folk culture can cater to the public with the development of market,but the authenticity of folk culture must be preserved in the development of tourism.Folk beliefs and tourism development influence each other,thus promoting the development of folk tourism in county economy.Rural tourism is a tourism activity that aims to meet the cultural experience and sightseeing of tourists by developing the local agricultural culture,folk culture and rural culture and other cultural tourism products.The countryside should utilize its own characteristic culture to develop tourism.Due to weaknesses in Jjixian county folk tourism development exists in the food structure of a single,lack of hardware level,the problem such as traffic access degree is not enough,so it is important to improve tourism hardware facilities,clear the county tourism folk performances,folk beliefs and the role of rural culture in tourism development,and we should protect the local folk culture in the tourism development of living space,only in this way,the county environment of folk custom and tourism can commonly develop.The study on the development modes of folk tourism within the county area is helpful to the development of county tourism,and at the same time,it promotes the integration of tourism industry and cultural industry,and promotes the development of brand strategy.