Protection And Utilization Of Intangible Cultural Heritage Under The Perspective Of Cultural Creative Industries

Based on the literature and depth interviews of the protection and utilization of intangible cultural heritage----Changle Story-telling Session,this paper makes an in-depth analysis and interpretation of the protection and utilization of intangible cultural heritage from the perspective of creative industry.The heritage protection and utilization,which is based on the cutting-edge research under the perspective of creative industry,is relatively rare in the current domestic research,in addition,as a kind of explanatory exploration with application study,it uses the theory of cultural evolution,identification,polycentric governance,the coordination of consumers' value.The research thinks about heritage protection and utilization from the macro perspective and puts forward specific development ways of cultural and creative products from the the micro perspective.The purpose is to explore new market space for the protection and utilization of intangible cultural heritage of performing arts,such as Changle Story-telling Session in the future,and provide a theoretical resource and sample reference.Apart from the first chapter introduction and the fifth chapter conclusion and research prospect,this paper is mainly divided into three parts: The second chapter is relevant theories of intangible cultural heritage and creative industry.In chapter 3,it talks about the relevant research and SWOT analysis of Changle Story-telling Session.Based on the basic information of Changle Story-telling Session,it gives possible ideas of the protection and utilization of it as an intangible cultural heritage of performing arts from the perspective of creative industry.The fourth chapter,combined with the problems above,this paper discusses how to use creative industry to develop Changle Story-telling Session.In order to conform to the new form of modern society,culture and aesthetic taste,and realize the maximization of the dual value of cultural value and economic value to create the culture of consumption,it gives the details of ways of protection and utilization of Changle Story-telling Session and feasible Suggestions ofprotection and utilization of it from the perspective of creative industry.