On The Strategy Of Yimeng Red Culture Communication With New Media

Red culture is an advanced culture formed in the long-term revolutionary struggle in China.How to use the new media to enhance its communication influence has become a topic worth exploring.From the perspective of the revitalization and development of Yimeng old area,the dissemination of Yimeng red culture can make us protect and utilize historical and cultural heritage more effectively and rationally.In the situation of coexistence of opportunities and challenges in the context of new media,the dissemination of Yimeng red culture must construct a reasonable strategy system from the aspects of dissemination characteristics,forms and channels.Strengthening the dissemination of Yimeng red culture can guide the public to have a deeper understanding of the connotation of Yimeng red culture and play an effective role in promoting the development of local economy and culture.